Be the owner of UGG Women’s Footwear Merchandising in China. Drive UGG Women’s product innovation and newness by influencing global counterparts based on China market needs and trends.
Support Line Manager in building UGG China Merch strategy. Build China omni-channel product assortment and segmentation, and manage seasonal GTM implementation in each milestones to drive Women’s division growth.
Work closely with cross-functional teams, such as DTC Buying, Marketing, and KA Sales team, in terms of pre-season and in-season alignment and execution efficiency. Win as a team.
30% Voice out loud for China and input market needs for future growth
Voice out loud during key GTM milestones (Regional Input/GTM1/GTM2/Global sales meeting), to express China opinion and regional needs, based on thorough understanding of China consumer needs, market trends, and global line plan offers.
Provide Regional Inputs to global team together with team peers based on market needs and trends, on a seasonal (SS/FW) basis. Keep driving Women’s innovation and newness to the next level by influencing global counterparts.
30% Be the owner of China Merchandising plan
Build up UGG China Women’s Footwear line plan with strategic thinking, aligning with seasonal Merchandising Financial Plan (MFP), and UGG China brand strategy.
Take full consideration of channels’ different business needs when forming omni-channel assortment, and planning product segmentation between on-line & off-line, and Full-price & Markdown Line.
Proactively drive cross-division and cross-gender alignment with team peers (Men’s, Kids, A&A, SMU & Markdown line, and Collaboration projects), and win as a team. Work seamlessly with team peers on seasonal SMU brief, and lead the conversation with global PLM team in purpose to close business gaps.
Maintain and update China line plan information timely in working files and for system upload, by co-working with Merch Ops and planning team peers. Make sure changes are shared out with internal and cross-functional team in time.
30% Lead and drive GTM process
Be the owner of pre-season Sell-in process. Be creative on storytelling to drive seasonal GTM stories, and create sell-in tools, such as China GTM Plan, Assortment MAP, Catalog structure and contents, and etc.
Partner with Marketing team in preparing China Trade Show each season. Deliver product presentation to omni channel customers, lead channel feedback session, and make omni-channel order analysis, in purpose to optimize and finalize seasonal investment decisions and present during investment review meeting with management team.
Track closely on in-season product performance and market trend, in purpose to provide in-season quick reaction plans if necessary, and to reflect the latest regional market feedback to global team for future input.
10% Market intelligence
Conduct regular market trend study via media (e.g premium fashion website), and through market visit, to capture the latest fashion trends, market changes, competitor information, and learnings from other fashion brands.
Pay close attention to trendy elements from fashion week, luxury brand runway, and key social media platform to ensure having a leading mind set in the fashion industry.
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