Be attuned to the development of the market: market landscape, competitive landscape & updates and customers development
Be involved in the formulation and execution of regional marketing plan (strategic imperatives, growth drivers & key programs)
Drive marketing concepts to both internal and external team members (distributors)
Oversee development of activities related to professional marketing, including KOL management, expert meetings/conferences, advisory board management, speakers/trainers management, (clinical) newsletter etc.
Develop new product launch plans and oversee the successful implementation and execution of product launches throughout target region
Monitor new products i.e., sales (revenues, units), sales growth, market share and margins
Prepare and adapt marketing materials and ensure that the materials are available for distribution in accordance with the company’s cycle action plan
Understanding of competitive landscape, gathering of market intelligence and data for analysis and strategy formulation Required/ Preferred Education and Experience:
5 to 10 years of experience in a Marketing experience of similar capacity
Marcom, Multi Media experience, with ability to lobby for government legislation, funding, and media coverage of key events would be an advantage.
Bachelor’s Degree in Business, Health Care, Marketing or related field
Regional exposure to Marketing Communications and Multi-Media initiatives
Basic knowledge in entire product management
Demonstrated written and oral communications skills including strong presentation skills. Enjoys interacting and develop solid working relationships with management, staff and peers
Technically savvy with electronic media and computer skills
Experience with execution of marketing / product management & clinical activities preferred
Skill Requirements
Proficient in Microsoft Excel
Strong ethics & professional integrity required
Organised, results-oriented and able to work under pressure
Detail-oriented, independent, and hardworking
Excellent attention to detail and accuracy
Proven ability to excel with limited supervision, but willing and able to seek advice and guidance as and when required.
Able to work independently and in a team, responsible and positive work attitude
Willingness to take ownership of task assigned and strive for continuous improvement
Strong sense of teamwork and willing to help across different business functions when required
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