SUMMARY:
The First Bank Marketing Internship is a 10-week program, starting on May 19th, 2025, and concluding on July 25th, 2025.
* Content Research and Development: Conduct research on trending topics, customer interests, and financial industry developments to help create relevant and engaging content ideas for the "Learn" section of the First Bank website.
* Collaboration with Subject Matter Experts: Assist in developing an infrastructure that allows subject matter experts within the bank to contribute insights and expertise, enriching content for the bank's website.
* Content Creation and Editing: Support the drafting, editing, and proofreading of articles, blog posts, and other content for the First Bank website to ensure clarity, accuracy, and alignment with the brand voice.
* Social Media and Public Relations: Contribute to the bank's social media channels by drafting engaging posts and assisting in monitoring interactions. Support PR initiatives by drafting content for press releases and coordinating media outreach efforts.
* Email Marketing: Collaborate on email marketing campaigns by assisting with content drafting, segmentation, and performance tracking.
* Graphic Design Support: Assist with graphic design projects for articles, social media, email marketing, in-branch collateral, and advertisements, ensuring all materials align with First Bank's brand guidelines.
Required Qualifications:
* Must currently be a rising College Junior or Senior, pursuing a degree in Marketing, Communications, Journalism, Business, Graphic Design, English, or a related field.
Required Skills:
* Strong written and verbal communication skills (please submit a writing sample).
* Familiarity with digital marketing channels (social media, email, etc.).
* Detail-oriented with strong organizational skills.
* Eagerness to learn and adapt in a fast-paced environment.
Other Requirements/Attributes:
* Basic proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
* Knowledge of Search Engine Optimization (SEO) strategies is a plus.
* Familiarity with Content Management Systems (CMS) is a plus.