About Boutir
Boutir is on a mission to redefine the retail experience for SME merchants by seamlessly bridging the online and offline shopping worlds. Our intuitive, all-in-one, AI-driven platform empowers retailers to manage their operations effortlessly - from launching an online store and managing inventory to integrating multi-channel orders - all without switching between systems.

At Boutir, we believe in retailing without borders - enabling businesses to reach beyond borders and unlock new opportunities. This influences our team-centric environment, where we believe in offering unparalleled opportunities to work cross-functionally, solve complex challenges, and drive meaningful impact in the future of commerce. If you’re curious, ambitious, and energized by big ideas, Boutir is the place to grow, lead, and shape the next era of online shopping—together.

Summary
We’re looking for a dynamic Marketing Specialist to drive demand, support campaign execution, and bring our brand to life across digital channels. This is a hands-on role for someone who loves growth marketing, content, data, product, and thrives in a startup environment where you can make a real impact from day one

What You’ll Be Doing

• Plan, support, and execute end-to-end multi-channel marketing campaigns (email, social, paid media, webinars, etc.) and projects to ensure timely delivery budget adherence, vendor management, and quality control
• Optimize performance through A/B testing, audience targeting, and data analysis
• Create compelling content for blog, social media, email, website, and landing pages; manage cross networks (media partners), publishing, and performance tracking as well as basic visual development and graphic design
• Collaborate with product, sales, and other teams to align messaging and campaign goals
• Own and grow our marketing automation workflows, monitor brand and product mentions and sentiments, and conduct target customer research and analysis to shape future value propositions
• Monitor, report, and optimize KPIs (CAC, conversion rates, engagement, MQLs)
• Stay on top of SaaS, industry, and marketing trends to bring fresh ideas to the table
  
  
  
  
  

We’ll be excited if you have

• 2+ years of broad marketing experience, preferably in B2B SaaS
• Strong understanding of digital marketing channels, metrics, and tools. Familiarity with content marketing, SEO, and paid acquisition preferred
• Outstanding communication skills (writing, speaking, presenting); super knowledge of a variety of long and short form content mediums
• Basic graphic design or video editing skills
• Creative thinker with a creative ability to experiment
• Thrives in a fast-paced, team-oriented startup environment
  
  
  
  
  

The role is hybrid and we are looking for candidates in the Hong Kong area.

Don’t hold back

We understand some candidates may see the above and not apply because they don’t meet all the qualifications. We encourage you to apply anyway; we often find talented candidates that fit many other opportunities we have and look for potential too, not just what you did in the past. As an equal employment opportunity employer, we are a diverse team that strives for an inclusive environment for all. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, age, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.