POSITION:            Marketing Specialist

STATUS:                Full-time (Non-Exempt Position)

REPORTS TO:        Vice President of Marketing

SUMMARY:

Do you have a passion for Buffalo and Western New York? Visit Buffalo Niagara has a rare opening on its team for a dedicated marketing/communications professional who will help put our city and region on the radar of prospective visitors from around the world. This position will play a crucial role in crafting stories and content that position Buffalo as an exciting destination and support the marketing team in the execution of key initiatives.

REQUIRED QUALIFICATIONS

• Bachelor’s degree in marketing, business, communications or other-related degree;
• One to three years’ experience in marketing or communications; 
• Ability to work effectively with others;
• Knowledge of WordPress platform;
• Photography/ videography/ experience is a plus;
• Excellent oral and written communication skills; team interaction/effectiveness; and multi-tasking ability;
• Excellent project management skills;
• Undertake other responsibilities, as required.

DUTIES AND RESPONSIBILITIES:

• Assist in the day-to-day needs of the Marketing Department.
• Works with social media and marketing manager to develop multimedia content for VBN’s social media channels
• Captures and develops short form video stories about the people and places that make Buffalo a compelling visitor destination
• Contributes to content and photo edits on the VBN website and blog.
• Assists director of communications with itinerary outreach to industry partners for press trip creation.
• Manages outreach to VBN blog contributors to make assignments and ensure they come in by assigned due date.
• Edits and proofreads all VBN marketing materials.
• Regular written contributor to the VBN blog.
• Assists in the updating of member/partner reports, ensuring VBN’s value is conveyed to local attractions and other tourism partners.

KEY SKILLS AND KNOWLEDGE

• Exceptional writing skills
• Excellent interpersonal communications skills
• Effective listener
• Excellent organizational skills
• Self-motivated
• Passion for the Buffalo Niagara region
• Excellent computer skills, including Microsoft Office
• Ability to juggle multiple tasks and meet deadlines
• High level of attention to detail
• Creative thinker

OTHER

• Physical demands of the job include, but are not limited to, sitting, bending and lifting up to 35 pounds.
• Some local travel may be required. Must have a valid driver’s license, current automobile insurance and own or have access to an automobile.
• Hybrid work schedule – 3 days in office / 2 days remote; hybrid schedule is subject to change in the future.
• Position could require occasional evening and/or weekend work.

COMPENSATION RANGE: $20.52-$23.08 per hour (37.5 hour work week) + benefits

TO APPLY FOR THIS POSITION, PLEASE SEND COVER LETTER AND RESUME TO [email protected]. THANK YOU!