Key Responsibilities:

1. Support the development and execution of overseas marketing strategies, including specific initiatives to increase brand awareness and drive traffic.

2. Develop actionable quarterly and monthly marketing plans to achieve sales objectives.

3. Plan and implement product and brand promotion campaigns, leveraging SEO, blogs, forums, and social media platforms like Xiaohongshu.

4. Conduct overseas market research to gather insights into industry trends, competitor activities, and policy changes.

5. Analyze and interpret market data to develop strategies for pricing, positioning, and advertising.

6. Organize and execute international marketing events, including trade shows and promotional activities.

7. Create and manage online and offline advertising campaigns to expand market reach.

8. Develop and implement plans for channel development and promotional activities.

9. Oversee on-site coordination and execution of marketing events.

Qualifications:

1. Bachelor’s degree or higher; fluency in English or another foreign language.

2. Minimum of 3 years of experience in international marketing, with a proven record of success.

3. Solid understanding of marketing principles and project management.

4. Exceptional writing skills, with the ability to craft compelling promotional content and sales strategies.

5. Creative thinker with strong organizational skills and the ability to execute market strategies effectively.

6. Strong market insight and familiarity with social media platforms and digital marketing tools.

7. Willingness to undertake short-term international assignments.