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Accenture
Marketing
San Jose, Costa Rica
9 days ago
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Summary
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 801,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at accenture.com.
We are on a mission to help our clients do what matter and reach their full potential by unlocking the power of Microsoft to drive AI value. Solutions Marketing plays a pivotal role in our success, serving as the bridge between our services and our clients. We are the driving force of bringing our solutions to life through compelling messages that harness a collective of knowledge about market conditions, client challenges and behavior, competitive knowledge and subject matter expertise and fuels the rest of our go-to-market initiatives. If you thrive at the intersection of marketing innovative technology solutions, insights, and the creative application of technology to solve real business problems to drive material client demand, look no further.
We are seeking a dynamic Solutions Marketing Associate Manager to join our team. The successful candidate will be responsible for coordinating marketing efforts across various functions and practice areas. This role involves acting as a Marketing Subject Matter Expert (SME) and ensuring the effective implementation and optimization of go-to-market (GTM) initiatives.
Responsibilities:
GTM Perspective: Align with relevant business SME’s, Microsoft related stakeholders, across Avanade and Accenture where and when needed to create a holistic perspective are married with product knowledge, services, compete, pricing, analyst, perspectives and align with relevant marketing teams to drive execution of the agenda.
GTM Capability Readiness & Launch: Ideate and refine specific go-to-market messages. Conduct market landscape analysis, competitive analysis and message testing to support GTM initiatives. Collaborate with campaigns and thought leadership teams to optimize launch activities.
Integrated Campaign planning and activation: Work collaboratively across various marketing functions, ensuring deep alignment with campaign and industry marketing teams, media, analyst relations events and other teams for seamless program execution. Involves coordinating efforts to develop and implement comprehensive go-to-market strategies that resonate with target audiences and drive demand. By fostering strong relationships and maintaining open communication channels with these teams, the Solutions Marketing Associate Manager ensures that all marketing initiatives are cohesive, strategically aligned, and effectively executed to achieve the company's business objectives
Annual GTM Planning: Develop and maintain GTM plans for solutions practices, aligning with global and regional marketing functions. Ensure the creation and maintenance of Bill of Materials (BOM) content and client stories across primary market-facing platforms. Support content development including joint research with Microsoft, GitHub or other third parties, relevant to your solution area. Manage the sunsetting and retirement processes for market-facing collateral.
Annual Joint Partner Marketing Plan: Interlock with business stakeholders to ensure GTM and demand generation planning are represented in the annual alliance plan. Support the creation of solution-centric Partner Investment Request plans and content to support GTM investments.
Event Activation: Participate in event thematic and content build for solution specific events such as Fabric Community Conference, including aligning the launch of new capabilities and making the most of our expert speakers and partner opportunities in our events plan. Support areas/regions with content that can scale across regions for your category where and when possible. You will also align with Avanade’s practice and Client Solutions leads and other teams to support new capabilities and announcements.
Area and Regional Marketing Activation: Work directly with areas and regions to support local market GTM plans and activation. Build and align GTM funding tactics and initiatives with regional teams. Support the creation of content BOMs needed for local market execution.
Analyst Engagement and Featured Report Support: Execute briefing cadences with key analysts, influence whitepapers, and share lighthouse wins. Write and commission content for analyst wave, quadrant, and other featured reports.
Requirements:
5-8 years of experience
Bachelor's degree in Marketing, Business, or a related field.
Proven experience in solutions marketing, preferably in a technology or B2B environment.
Strong project management skills and the ability to manage multiple initiatives simultaneously.
Excellent communication and collaboration skills.
Ability to work effectively with cross-functional teams and stakeholders.
Experience with CRM systems and marketing automation tools.
Knowledge of market research and competitive analysis.
Familiarity with content creation and creative production processes.
Ability to conduct market landscape analysis and message testing.
Experience in planning and executing events, including funding submissions and event promotion.
Strong understanding of sales enablement and the creation of sales learning content.
Experience working in a global marketing environment and collaborating with regional teams.
Familiarity with the technology industry and understanding of B2B marketing dynamics.
Proven track record of successfully launching and managing marketing campaigns.
Experience in creating and managing marketing content, including BOMs and sales enablement materials.
Strong analytical skills and the ability to interpret data to drive marketing decisions.
What We Offer
Health and Life Insurance
Accenture days, 3 additional vacation days
On site doctor
Birthday leave
Internet reimbursement
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