Key Responsibilities:

• Lead and manage the end-to-end execution of GTM programs, from planning and development through launch and post-launch performance analysis.
• Collaborate cross-functionally with Product, Marketing, Sales, Engineering, and Executive teams to align launch strategies and messaging across all channels.
• Develop and maintain program roadmaps, timelines, and status reports; identify risks and dependencies and proactively mitigate them.
• Create and manage dashboards, KPI trackers, and campaign performance reports using advanced Excel, SQL, and analytics tools.
• Utilize Agile project management principles to lead sprint planning, stand-ups, and retrospectives across GTM initiatives.
• Use data and insights to evaluate campaign effectiveness and recommend strategic adjustments to optimize customer journeys and conversion.
• Manage stakeholder communication and present program updates to senior leadership.
• Drive the execution of marketing operations including email automation, performance tracking, SEO/SEM initiatives, and content deployment.

Required Qualifications:

• 8+ years of experience in program management, GTM strategy, or marketing operations within a technology or software-driven organization.
• Bachelor's degree in Computer Science, Engineering, Business, or a related field (or equivalent practical experience).
• Strong experience with Excel (Advanced Formulas, Pivot Tables, Macros, VBA) and SQL for data extraction, manipulation, and visualization.
• Proficient in tools such as PowerPoint, JIRA, Confluence, and marketing platforms like Salesforce Marketing Cloud, Marketo, or equivalent.
• Strong understanding of Agile methodologies, software development life cycle (SDLC), and marketing technologies.
• Demonstrated leadership and ownership of large-scale cross-functional programs.