Marketing Program Specialist

Drive Campaigns. Elevate Content. Amplify Brand.

Role Overview

We’re seeking a dynamic marketer skilled in multi-channel campaigns, content strategy, and digital engagement. The Marketing Program Specialist plays a key role in expanding brand visibility, driving engagement, and refining marketing processes across platforms.

Join a fast-paced, innovative team shaping the future of surgical innovation. You'll help create compelling content, execute high-impact campaigns, and contribute directly to expanding our digital presence. We value creativity, collaboration, and data-driven strategy.

Core Responsibilities

1. Multi-Channel Campaigns & Digital Marketing

• Execute integrated campaigns across email, social, web, and paid media
• Grow and manage Company social media aligned with marketing goals
• Build and optimize email marketing via HubSpot

2. Content Development & Brand Strategy

• Create engaging, audience-specific content across platforms
• Maintain and enhance the website with a user-centric approach
• Support digital advertising and paid media in collaboration with agencies

3. Performance Analysis & Optimization

• Track and analyze KPIs using HubSpot and Google Analytics
• Refine messaging and tactics based on data, trends, and market insights
• Drive lead generation and boost brand visibility

4. Cross-Functional Collaboration

• Partner with Product Management and external agencies to support product launches and marketing collateral

Qualifications

Required:

• 3–7 years in marketing, digital strategy, or content marketing
• Bachelor’s in Marketing, Business, Communications, or related field
• Proven ability to manage end-to-end campaigns
• Excellent writing and communication skills
• Experience with marketing automation and CRM tools (HubSpot preferred)
• Comfortable working across sales, product, and regulatory teams

Preferred:

• Experience with corporate social media and email marketing
• Familiarity with Google Analytics, SEO, and paid media
• Background in B2B, OEM, or medical device marketing (a plus)

Key Strengths

• Strategic Execution: Turns marketing goals into impactful campaigns
• Analytical Mindset: Uses data to drive decision-making
• Project Management: Juggles multiple priorities with efficiency
• Creative-Technical Blend: Delivers engaging content with product accuracy