Description:

REQUIRED EDUCATION:

Bachelor’s Degree in Marketing, Communications, or related field

TOP 5 REQUIRED SKILLS:

1. 5+ years communication and media planning and buying, with experience in brand strategy desired

2. Prior Media Agency Experience or having served as a client-side media lead role

3. Strong project management leadership skills

4. Demonstrated deep understanding of consumer goods category

5. Excellent consulting skills and ability to influence effectively

TECHNOLOGY PROFICIENCIES:

Microsoft Office Suite (Word, Outlook, Excel, Powerpoint)

PREFERRED ATTRIBUTES:

• Strong problem-solving skills, sound judgment and financial acumen

• Proven track record of impacting business results

• Strong organizational and communication skills

• Highly inquisitive with action-orientation mindset

• Confidence to make good, quick decisions based on sound judgment and strong analytical skills

• Ability to develop deep collaborative relationships across multiple work groups

Position Summary:

• The MIM Manager is expected to lead the media agencies and build partnerships that drive Air Care (Glade) business growth

• Major areas of focus within MIM are:

o Media (Vision, Strategy, Planning and Execution)

o End-to-end media strategy across the consumer journey (including retail media)

o Organizational governance and continuous improvement

o Data-driven, Tech Enabled Marketing Effectiveness

o External Media Partnerships

o Media AOR management, in partnership with NACB MIM team and the Agency Management team

o Manage and optimize the impact of our media budget in partnership with brand owners

• Manages the media agency team to drive growth in the marketplace

Essential Duties and Responsibilities:

• Drive media innovation, through leveraging tactics that put Glade on the cutting-edge, driving leadership in the category and for the organization

• Drive audience led strategies delivering enhanced brand performance and measured impact, across the full media to cart plan

• Elevate all media across Glade while driving increased impact of digital, retail media and emerging platforms, embracing a test and learn mentality

• Create and manage organizational governance of media principles and best practices while upskilling the organization on capabilities for media

• Ensure effectiveness of media through establishing and delivering select KPI’s in partnership with the Analytics organization

• Contribute to the growth of our brands by improving our marketing effectiveness

• Challenge our agencies, partners, marketing, and omni-shopper teams to deliver integrated best-in class plans with the consumer at the center

• Partner with brand to build briefs rooted in the consumer and human problems to solve

• Identify opportunities for Joint Business Partnerships (JBPs) and strategic partnerships to help meet our effectiveness and efficiency goals (including retail-media JBPs)

• With support of the agency, govern the delivery of media plans, providing overall stewardship of media investments, plans and inventory

• Work with marketing to evolve our content strategies to maximize the moments of receptivity across the path to purchase, in line with the audience strategy

• Ensure our content is fit-for purpose across the tactics we invest in, specifically within digital

• Support the marketing team to coordinate across various agencies (PR, Influencer, Creative, etc.) and consult on integrated communication strategies

• Foster an environment of media evolution, learning and improvement. Assist in media capability training/education of marketing team

LOCATION: REMOTE

HOURS: Flex time with core hours of 9AM – 3PM (8 hours a day. Consistent scheduling)

CONVERSION PLANNING: Maternity coverage. Not in this role, but visibility to other roles could open up a potential position

INTERVIEW FORMATTING: Possibly 2 panel interviews, virtual