PuntoUP Professional Recruitment is seeking a passionate and results-driven Digital Marketing Manager for an exciting international client in the skincare industry. If you're ready to own the digital strategy of a fast-scaling beauty brand and drive innovation across global markets, this is your opportunity to make a real impact.

Location: Hybrid – Bucharest or Chisinau

Main Purpose of the Job: Design and execute powerful digital strategies to boost online sales, elevate brand awareness, and enhance customer engagement for a leading skincare brand.

Job Profile:

• Develop and implement end-to-end digital marketing strategies in line with the company’s branding and business goals
• Oversee digital campaigns across all key channels: TikTok Shop, Influencer Collaborations, Email Marketing, Social Media, Paid Ads, Affiliate Marketing, and Content Strategy
• Approve and manage content calendars for platforms including TikTok, Instagram, Pinterest, YouTube, and Facebook
• Optimize website performance, user journey, and conversion funnels for maximum ROI and customer retention
• Collaborate closely with the sales team to align marketing activities with revenue goals and explore cross-promotional opportunities
• Drive customer lifetime value (LTV) through retention-focused campaigns and community engagement
• Monitor performance across digital channels and report on KPIs, providing insights and recommendations
• Manage and allocate the marketing budget efficiently, ensuring cost-effective campaign execution
• Lead and support a growing marketing and customer service team, fostering a culture of performance and creativity
• Own the end-to-end Customer Journey and proactively improve SERM (Search Engine Reputation Management)
• Conduct regular market research and competitor analysis to spot trends, consumer insights, and strategic opportunities in the beauty/skincare space

Candidate Profile:

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field
• At least 3 years’ experience as a Digital Marketing Manager, ideally in beauty, skincare, or lifestyle industries
• Fluent in English (written and spoken)
• Solid understanding of digital marketing tools, analytics, content trends, and beauty consumer behavior
• Proven success in running influencer campaigns and leveraging TikTok as a sales channel
• Highly data-literate, confident working with metrics, KPIs, and performance dashboards
• Strategic thinker with a hands-on approach, able to execute and lead cross-functional projects
• Excellent communication and team leadership skills

Benefits:

• Competitive salary and performance bonus
• Plenty of room for you to grow in a high-growth startup in its early stages
• Learning and development budget for courses and conferences
• Hybrid workplace
• Ownership and Meritocracy: We aren’t clock watchers and work in a highly results-driven way. So, you can expect full autonomy to experiment with your ideas and meritocracy from us.
• Your birthday is a free day – celebrate yourself, no questions asked

All candidates who meet the above qualifications are warmly encouraged to submit their applications online. We will reach out exclusively to those who are best suited for the role within a maximum of two weeks.

For other job opportunities, visit our website at www.puntoup.com and upload your CV to our database to remain eligible for both current and future positions. All applications are handled with the utmost confidentiality.

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