Job Role- Marketing Manager- Retail (Home Decor)

Location- Gurgaon

Budget- Upto 15 LPA

Experience- 8-12 Years

Note- Candidates from retail industry are preferred

Marketing:

a) Craft Brand Proposition, Purpose, Visual and Language Tonality

b) Building strong brand recall with diverse consumer groups through innovative and cost effective marketing campaigns

c) Category and competition understanding with knowledge of category landscape & market size d) Driving marketing strategy and category development roadmap

d) Consumer understanding and plan & execute research required for category understanding and development

e) Product portfolio management and development of new ranges

f) Responsible for brand equity and creating thematic brand campaigns across ATL/BTL

Go-to-Market:

a) Developing & driving robust channel strategy (Digital, E-commerce, Others) to scale each channel profitably

b) Creating and owning brand asset library (A+/B+ content), ratings and reviews, search toolkit and other enablers to improve preference for the brand across channels

c) Creation of static and video asset toolkit for all products and topical campaigns for top of the funnel and bottom funnel campaigns and track effectiveness of the same.

d) Own and lead branding and footfall generation activities and activation plan for offline brand stores/kiosks.

Interested candidates can share their CV on [email protected] or whatsaap/ call at 9660314383.