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The main objective of the Marketing Manager-Digital Channel Optimization is to integrate and optimize current digital marketing channels, such as social medial marketing, online marketing, search engine optimization, AI enabled marketing platform to better support the goals and targets of Wiley marketing in China.

Working closely with colleagues in Journal Portfolio Marketing, Author Marketing, Institutional Marketing, and Data & Analytics, the role holder will be responsible for the effectiveness of our digital marketing campaigns and ensuring maximum impact through best-in-class execution tactics. The role holder will play a key part in defining a digital marketing channel strategy in China for both B2B market and B2C market.

Responsibilities:

• Review and refine an overarching strategy for social media marketing, online marketing and SEO for China market
• Drive and escalate AI enabled marketing in digital channels, building new workflow and improving marketing efficiency by using AI tools.
• Collaborate with local and global marketing team to integrate all digital channels with an aim to maximize campaign effectiveness, tracking marketing performance, and enhancing cross team collaborations.
• Leading a local team of 4 to deliver digital campaigns and ensure to achieve results as expected.
• Elevating marketing performance with an focus on demand generation and submission growth through optimized digital marketing channels.
• Enhance Wiley’s brand and impact in Research and Learning communities through effective digital channels by collaborating with content marketing team.
• Provide weekly and monthly analysis report about digital channels performance to senior managers.
• Understand all changes and challenges in the market, explore new opportunities and channels to drive marketing performance and provide insights to key stakeholders.
• Work closely with global digital marketing team to develop innovative ways to enhance performance and capabilities of our digital marketing efforts in China market.
  
  

What We Look For

The role holder will have strong experience in digital marketing in China market and abundant knowledge about global market. Collaborating with a team of passionate marketer, the role holder will be excited about using all digital channels to deliver performance and drive marketing capabilities. Being a team player is essential alongside strong communication skills for stakeholder engagement and consultations.

Essential

• A master’s degree in science
• 5- 6 years digital marketing experience, including social media marketing, AI enabled marketing and Proven success.
• Solid understanding and knowledge of working with local digital marketing channels, SEO and broad understanding of paid media, AI tools for marketing.
• Strong attention to detail, demonstrated analytical and problem-solving skills
• Skilled management and a performance driven team leader
  
  

Desirable

• Experience with AI enabled marketing in content generation and campaign planning
• Social media marketing experience in RedNote, WeChat, Douyin, etc.
• Digital channel GTM strategy
• Insights about publishing industry and customers’ needs
• Teamwork and collaboration mindset
• Good communication skill with local and global team
  
  

About Wiley:

We are in one of the most dynamic periods in our history as technology, globalism and economic diversity create far-reaching changes in the world. As a learning business, Wiley makes meaningful contributions to research discovery and lifelong learning by helping organizations achieve their goals and people achieve success from education through their career. We may have been founded over two centuries ago, but our secret to success remains the same: change with the times and adapt to meet the ever-evolving needs of our customers. The company’s headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Australia, and Canada.

Wiley is an equal opportunity/affirmative action employer. We evaluate qualified applicants and treat all applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, or based on any individual’s status in any group or class protected by applicable federal, state or local laws.

When applying, please attach your resume/CV to be considered.