First Montgomery Group

Marketing Manager

Collingswood, NJ, US

4 days ago
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Summary

Benefits:

  • 401(k)
  • 401(k) matching
  • Bonus based on performance
  • Company parties
  • Competitive salary
  • Dental insurance
  • Employee discounts
  • Health insurance
  • Paid time off
  • Training & development
  • Vision insurance
  • Wellness resources


First Montgomery Group in Haddon Township, NJ is hiring a Marketing Manager that is experienced in Multifamily marketing.

The Marketing Manager position works closely with corporate leadership, regional managers, and site team managers to implement marketing action plans that focus on driving prospective renter traffic, renewing residents, and improving the overall residential experience. They will do this through coaching, training and monitoring of marketing initiatives and leasing performance. The Marketing Manager will support & prioritize properties in the portfolio based on identified need.

ESSENTIAL DUTIES AND RESPONSIBILITIES: Includes the following but are not limited to the job specifications contained herein. Additional duties or job functions that can be performed safely may be required as deemed necessary First Montgomery Group

  • Focus on increasing occupancy and revenue by providing support, guidance, and direction to a portfolio of multifamily assets through the development and implementation of strategic marketing programs.
  • Become effective and fluent in FMG’s CRM and other marketing platforms helping to connect data to improve leasing and marketing efforts and generate more leads and revenue.
  • Compose marketing plans that attract the identified target audience and strategically address property business objectives.
  • Maintain thorough understanding and be the internal expert on marketing programs and tools.
  • Maintain a thorough understanding of market conditions and competitive landscape in the portfolio.
  • Responsible for performance and process compliance to leasing and marketing SOPs to ensure monthly occupancy goals are met at assigned properties.
  • Work directly with the Director of Marketing to develop specific strategies and marketing tactics unique to each region, sub-market, and property.
  • Develop, implement, monitor, and evaluate all marketing programs to achieve goals, including dynamic and aggressive marketing strategies necessary for lease-up and luxury assets.
  • Facilitate brainstorming with marketing and property teams to generate new ideas and creative strategies.
  • Continually research and make recommendations on new opportunities and marketing channels in the local markets.
  • Host in-person and online training on systems and various sales and marketing-related topics.
  • Maintain solid understanding of all marketing options and programs, including advertising (print & online), internet (website, social media and online reputation), eBlasts, signage (on-site and off-site), on-site presentation and recommend initiatives as necessary.


QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

  • Bachelor’s degree in Marketing, Public Relations, Advertising or other related or equivalent experience.
  • 5 years’ experience in the multifamily industry is preferred.
  • Proficient in social media content development and execution.
  • Ability to travel to various properties within the portfolio and work at the corporate location 2-3 days per week.
  • Working knowledge of MS Office (Word, Excel and PowerPoint)
  • Knowledge of Realpage product suite is a plus.
  • Must be creative and have exceptional written and verbal communication skills.
  • Effective presentation and group facilitation skills.
  • Takes initiative and works independently while contributing to the overall success of the property and marketing teams.
  • Effectively organize, prioritize and time manage workload.
  • Ability to collaborate and influence across multiple properties and departments.


EOE

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