Four Entertainment Group (4EG), located in Cincinnati OH, is looking for a detail-oriented, creative Marketing Manager in our OTR office. 4EG is a privately held, local company founded and helmed by four partners that acquire, develop, and manage a wide-ranging roster of exceptional establishments including: Beeline, Igby’s, Killer Queen, Japp’s, The Lackman, Low Spark, Pilar, The Stretch, The Righteous Room, The Roosevelt Room, and Rosedale. This position may require some evening and weekend hours.
Scope & General Purpose
The Marketing Manager is responsible for our bar locations’ marketing and communications, including digital marketing and social media, traditional marketing, event planning and community partnerships, merchandise and e-commerce, and earned media and public relations. All marketing efforts should be designed to increase traffic and revenue for each location. The Marketing Manager will report to 4EG’s Marketing Director. *2 - 3 years of experience in marketing, events, or communications/public relations required.
Duties and Responsibilities
Digital Marketing and Social Media
● Edit and oversee the social media content calendar for organic posts across all platforms, utilizing paid advertising and/or boosted posts as needed.
● Manage the locations’ online reputation by responding to reviews, customer surveys, and direct messages.
● Update and maintain the Wix websites of assigned locations.
● Plan and execute email campaigns to market events, private parties, and special promotions using Constant Contact.
● Develop search and display campaigns using Google Ads.
● Assist Senior Marketing Manager with photography, videography, and editing of photos and videos to be used for promotions.
● Experience with basic graphic design tools like Canva is a plus.
Traditional Marketing
● Coordinate and ensure delivery of operational supplies, including table tents, sandwich boards, posters, gift cards, apparel, menus, and more.
● Assist Marketing Director in executing paid marketing campaigns through print media, digital media, radio, and outdoor; analyze and adjust accordingly.
Event Planning and Community Partnerships
● Plan special events at assigned locations to coincide with holidays, sporting events, major milestones, and other opportunities to drive traffic into locations.
● Assist Marketing Director in coordinating sponsorship opportunities with local community events and activities.
● Work with local brands to execute cross-promotions.
● Assist Private Party Sales Manager in planning private events using Tripleseat, as needed.
Merchandise and E-Commerce
● Take creative initiative on new apparel design and product offerings.
● Order branded merchandise, including koozies, pens, phone wallets, pint glasses, apparel, and more.
● Distribute various merchandise, apparel, and gift cards to customers through Shopify or Facebook Shops.
Earned Media/Public Relations
● Maintain relationships with local reporters and bloggers on the lifestyle and hospitality beat; Regularly issue press releases and announcements, invite to special events, etc.
● Update the company blog, The Garnish, with intriguing, timely articles.
Skills and Abilities Required
● Mac OS X knowledge is helpful, but not required.
● Willingness to learn the latest computer technology and maintain working connection with all of company’s programs and systems (e.g. AgoraPulse, Google Analytics, Office365, Tripleseat, etc.); compliance with company technology requirements is a must.
● Knowledge of social media platforms, including Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, and TikTok.
● Basic understanding of design and print production, with ability to provide creative direction and written copy for execution.
● Event planning experience, either through volunteer work or professional career, is a must.
● Knowledge of and experience with paid advertising opportunities a plus, especially Google Ads and Facebook Ads.
● Should be able to request and use all analysis tools available across marketing channels to determine effectiveness and trends.
● Must possess a desire to create, execute, and participate in unique ideas that drive traffic and revenue to each establishment.
Education and Experience
● Bachelor’s degree in marketing, communications, or related degree
● 2 - 3 years of experience in marketing, events, or communications/public relations
● Hospitality industry knowledge or experience a plus
Benefits
As 4EG’s Marketing Manager, you will enjoy a satisfying blend of benefits, including:
● Competitive Salary
● Medical, Vision, Dental, and Life Insurance
● 401(k) Savings Plan with company match after one year
● Paid Vacation
● Discounts at ALL of our 4EG owned brands
● Ongoing career and leadership development opportunities
4EG Team LLC is an Equal Opportunity Employer. As part of 4EG’s employment process, finalist candidates will be required to complete a background check, including:
● Prior Employment Verification
● Professional Reference Check
● Criminal Background Check