Bo Le Associates

Marketing Director

Shanghai, Shanghai, CN

9 days ago
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Summary

The Company is a global leader in life science and healthcare industry. It's hiring a Marketing Director China in line with its strategy for Chinese market.


Accountability

Marketing Strategy and Planning

  • Coordinates product cost analyses, product life cycle scenarios, etc. and challenges his/her team to conduct and implement them so that they can make relevant proposals related to defining discontinuations, improving or innovating products/services in their area and optimizing distribution channels.
  • Defines and proposes the price policy for new products/services, changes in prices of existing products and services and promotional policies for current or future key products in conjunction with the Sales Department.
  • Develops marketing plans, budget estimates, and promotional expenses.
  • Develops and proposes the multi-year marketing development plan and submit it to his/her management committee for approval.
  • To contribute in the elaboration of the Strategic Plan in line with the regional and local development plans, in terms of product range, volumes and value.
  • Contributes to the yearly budget targets and goals, together with the marketing plans to achieve them; and supports the 3-year Plan.
  • Lead the Innovation pipeline for locally sourced products with strict alignment to the GMMD global guidelines and long-term plans.


Team management

  • Defines an organization and organizes his/her team in line with the corporate strategy and operational requirements.
  • Manages his/her team and contributes to his/her employees’ advancement (setting objectives, evaluating performance, monitoring completion of their tasks).
  • Motivates his/her employees and consolidates the team around the project.
  • Develops his/her employees’ skills (training and development plans, etc.).


Operational Marketing and Trade Marketing implementation

  • Plans and organizes marketing activities in his/her area and ensures their coherence.
  • Together with his/her product managers, defines annual plans and budgets for each product, sets objectives and allocates promotional budgets.
  • Helps to optimize net margins by using various types of leverage: price grids (price positioning), discount pricing (before and after), and special offers.
  • Ensures the go-to-market strategies are accounted for (distributors, wholesalers, direct to hospitals and clinics, etc.).
  • Defines the resources needed to launch new products or make changes to existing products.
  • Organizes, monitors and assesses the progress of the plans and monitors the accomplishments of the marketing team and its operational implementation, together with the sales manager.
  • Leads the Marketing actions and ensures the alignment of the plans, campaigns and actions within the approved budget per product (range), in full coordination with the product managers and sales managers.
  • Leads the trade marketing actions to support the effective and efficient implementation of the marketing plans and strategies in the channels, within the approved budget per product (range) and channel, in full coordination with the product managers and sales managers.
  • Efficiently coordinate the external agencies work by setting clear briefs and deliverables, to ensure the investment is optimized and aligned to the marketing plans and business goals.


Image and Communication Policy

  • Carried out in conjunction with the respective departments and group marketing
  • Develops a network of internal and external relationships and solid work relationships in order to be involved in the early stages of decisions that could affect the business and products.
  • Organizes or participates in events aimed at promoting the products and the brand (participation in conferences, symposiums, meetings of experts).
  • Helps to develop and implement approaches aimed at continuous improvement of the products/services and differentiation of the Company’s image in the market.
  • Supports and contributes in the development of the image of the Company in the market.


Market Intelligence

  • Studies the market’s characteristics, the Company’s positioning and growth potential and identifies opportunities to increase market share while optimizing resource management and investments.
  • Defines and oversees the marketing research and technical studies needed to identify market requirements and anticipate customers’ medium-/long-term expectations in order to translate them into commercial and marketing priorities for the year and over the medium term.
  • Conducts in-depth assessments of licensing and external growth opportunities and proposes and makes recommendations.
  • Organizes and ensures competitive intelligence, designs and updates product portfolio analysis methods and field study methods and tools to make product data more reliable and to ensure that the appropriate analyses are carried out.


Requirement

  • Educational level or equivalent experience: Business school or MBA with specialization in Marketing;
  • 15 years in Marketing at various levels, with at least 5 years of operational/marketing/sales/commercial experience in pharmaceuticals, nutrition or consumer goods industry
  • Prefer to have experience in hospital channel, or experience in both hospital and retail channels
  • Thorough knowledge of marketing processes (theoretical and operational) and related tools, with experience on communication and campaigns
  • Team management experience.
  • Ability to use financial analysis tools and techniques.
  • Ability to use business intelligence tools, perform simple statistical analysis.
  • Information technology: Google Suite, Microsoft Office.
  • Languages: proficiency of English, written, spoken and listening.


Essential Skills

  • Be able to work on and with cross-functional (Sales, Supply Chain, Technical, Finance, etc.) and multi-cultural teams.
  • Proven willingness and capacity to adapt and learn.
  • Direct implementation based on a results-oriented approach (hands-on).
  • Make pertinent and courageous decisions.
  • Encourage innovation and demonstrate originality in his/her strategies.
  • Take a customer-oriented approach.
  • Motivate and empower his/her employees.

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