Date: 05/19/2025

Location: Washington D.C. but will consider REMOTE

Employment Status: Full time, Salary exempt

Salary: $100,000 to $110,000, DOE

• Salary is adjusted for local market rates
  
  
  

Reports To: Chief Marketing Officer

Position Summary

Museum of the Bible’s Marketing Department is a shared services organization that supports the core product of the museum overseen by the curatorial department, the museum as an event venue, and attraction, and the efforts of the development department. Each of these verticals are supported by a marketing leadership person. This job description describes the role of the marketing liaison for the development team.

The organizational KPIs are

• Raising brand awareness by 50% YOY
• Increase attendance to 1M per year by 2030
• Raise funds and grow donor pipeline: 100,000 members and $250M Endowment by 2030
  
  
  

Reporting to the Chief Marketing Officer, the Marketing Director of Fundraising is responsible for developing and implementing fundraising strategies, marketing campaigns, and communications to raise funds for and the mission of the museum. This role is highly collaborative, working closely with other marketing leaders, specifically its immediate peers, the Sr. Manager Product Marketing, the Director Digital Marketing, the Creative Director and the leadership of the development team, including the CDO, and directors for events, direct response, membership and more.

Duties And Responsibilities

Fundraising Strategy Development:

Serve as lead marketing liaison to the Chief Development Officer and the Development Leadership Team, to determine priorities develop strategies and operationalize plans needed to meet their objectives within budget and timelines. Develop and implement comprehensive fundraising plans, including annual giving programs, major gift strategies, and planned giving initiatives.

Marketing Campaign Management:

Direct agency and work with internal stakeholders to plan and execute marketing campaigns across various channels (direct mail, digital marketing, social media, etc.) to promote fundraising efforts and engage potential donors.

Serve as the "air traffic controller" between marketing and development to align tactics on owned, earned and paid marketing channels (e.g. events, print, digital, social and in-museum fundraising) to perform key fundraising campaigns for mass, major donors

Donor Relationship Management:

Support the Development team through creation of marketing materials that cultivate and maintain relationships though engagement pathways with various levels of donors, including stewardship efforts and personalized communications. Work closely with director of membership on acquisition, onboarding, and relationship sustainment of patrons.

Fundraising Events:

Work with the director of development events to plan the marketing, promote, and manage fundraising events, such as galas, exhibit openings, membership engagements and other special events.

Communication and Outreach:

Develop and manage effective communication strategies, including newsletters, impact reports, and social media content, to engage donors and raise awareness.

Data Analysis and Reporting:

Work with digital marketing director, salesforce teams and agencies to track and analyze fundraising performance data to identify trends, measure the effectiveness of campaigns, and make data-driven decisions on behalf of the museum’s development marketing efforts.

Team Leadership and Management:

Serve as the "air traffic controller" between departments (marketing and development) as they work together to achieve their goals and job functions. Build team of owned and shared resources as needed.

Build and lead and a team of fundraising (future) professionals, internal marketing stakeholders and agencies, providing strategic and tactical guidance, support, and training.

Budget Management:

Develop and manage the fundraising and marketing budget, ensuring efficient allocation of resources.

Overview

The Marketing Director, Fundraising should have the following attributes:

Aware: You have your finger on the pulse of time, constantly observing trends, and best practices to discern what’s relevant for MOTB and apply the learnings.

Inspirational:

You provide vision strategy, winning over people to follow your lead, even if they don’t work for you.

Collaborative:

We care about culture, so you thrive on relationships, welcome feedback and love to work with other stakeholders and peers and team members from ideation to execution to be an integral part of the MOTB family.

Innovative:

You constantly experiment, are not afraid to fail, but always find new ways to tell stories and connect with audiences.

Strategic:

You see the big picture, collecting and connecting information to provide cohesive and impactful direction.

Education:

Bachelor's degree in advertising business administration, marketing or related field

Experience:

• 5+ years of related experience, >2 year in NGO/ philanthropy
• Proven success in fundraising strategy development and execution
• Salesforce experience preferred
• >1 year experience with CRM (Salesforce preferred) and email management systems
• Project management in complex environments
• Innovative thinker who can multi-task in a fast-paced environment.
• Leadership experience preferred
• Ability to execute and analyze drip marketing campaigns
• Strong interpersonal and collaborative skills are a must
• Strong project management skills including the ability to meet multiple concurrent deadlines
• A track record of successful campaigns and high-profile projects in a wide range of disciplines, such as advertising, web and apps, social, multi-media, print and environmental design
• Deep understanding of marketing tactics specifically those effective in fundraising
• Ability to engage audience and keep their attention though development and application of value propositions
• Proven leadership and people management skills
• Technologically savvy
• Strong analytical skills to evaluate effectiveness of marketing initiatives
• Strong interpersonal skills
• Excellent communication skills and understanding of the art of communication in all its various forms from written to verbal to visual to digital
• Organized, able to plan and execute complicated marketing campaigns
• Flexible, including the ability to work in an entrepreneurial culture
• A team player whose primary motivation is to see the organization succeed in its mission
• Takes criticism and constructive feedback well and will rally behind a decision
• Highest levels of personal integrity
• Museum or attraction experience a plus
• High-end user of Microsoft Office suite