Analyze customer behavior to gain insights into current and future customer and market needs.
Provide actionable insights and recommendations based on data analysis to inform marketing strategies.
Marketing Materials
Assist in creating high-quality marketing materials tailored to various audiences.
Ensure that all marketing communications align with the overall marketing strategies and brand messaging.
Assist in optimizing PDF performance and converting materials to HTML for digital distribution.
Channel Identification
Help identify and leverage the most effective marketing channels to reach target audiences.
Offer expertise on campaign parameters, including discounts, promotions, and contract automation.
Explore and pilot AI integration to enhance the customer experience and improve SEO performance.
Investigate and implement digital delivery methods for webinars and live productions as alternatives to traditional tradeshows, focusing on educational and sales opportunities.
Campaign Tactics
Advise on the team’s marketing campaign tactics, including project plans, budgets, and creative execution.
Assist in the development and implementation of lead generation strategies, nurture campaigns, and personalized communications.
Facilitate A/B testing to optimize campaign performance.
Collaborate on website improvements, focusing on content strategies and user experience.
Project Management
Oversee the workflow, including writing, proofing, and legal reviews of project materials.
Create and maintain project trackers to ensure timely and efficient project completion.
Schedule and attend meetings to keep projects on track.
Maintain clear and consistent communication with all team members to ensure project success.
Material Development & Brand Management
Assist in the development of marketing materials, ensuring they meet brand standards.
Test web links to ensure functionality and user-friendliness.
Proofread promotional content to maintain high-quality standards.
Assist in the development of copy and collateral for Optumcoding.com.
Update and enhance video and digital collateral to align with brand standards.
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