Marketing Communications Specialist II

Job Summary: Talent Software Services is in search of a Marketing Communications Specialist for a contract position in Maple Grove, MN. The opportunity will be six months with a strong chance for a long-term extension.

Position Summary: Seeking a specialist who is passionate about creating innovative, compelling, and motivating customer-centric content experiences. This role offers an exciting opportunity to initiate, develop, and execute meaningful content experiences that engage and motivate existing physicians and other healthcare professionals (HCPs).

• Plan, develop, and execute physician-facing content and integrated communications plans that drive marketing and communications objectives.
• Familiarize with key audience insights and build relevant communications that capture attention and motivate adoption.
• Collaborate cross-functionally and translate business and marketing objectives into effective communication and measurable content strategies across a wide array of digital channels.
• Work closely with Digital Marketing, Product Marketing, and other internal and external stakeholders to ensure content aligns with channel best practices and drive consistent implementation of optimization recommendations.
• Think strategically while driving superb execution.
• Fluency in today's digital marketing ecosystem and application to content development, including website, email, programmatic advertising, organic/paid social, marketing automation, and omnichannel marketing programs.
  
  

Primary Responsibilities/Accountabilities:

• Develop content and communications plans supporting the Interventional Coronary Therapies franchise, using appropriate channels, messages, and tactics to reach physician audiences.
• Utilize research and insights to identify key points of differentiation, reasons to believe, and messaging themes. Lead collaboration to establish content strategy, communication journeys, and measurable goals.
• Lead development of message maps, define brand strategies, and create compelling content and assets. Manage vendors and agencies to ensure initiatives meet objectives and provide feedback for continuous improvement.
• Partner with analytics resources to test content types, creative approaches, and demonstrate performance. Translate insights into new opportunities across communication channels.
• Build and manage cross-functional relationships with Product Marketing, Digital Marketing, Design, Marketing Automation, IT, and other relevant teams.
• Ensure content consistency with established guidelines, processes, and tools. Provide recommendations where appropriate.
• Communicate proactively with all stakeholders, managing expectations, timelines, and logistics.
• Acquire and maintain knowledge of communications and industry trends and best practices. Share learnings with internal teams.
• Serve as a thought leader by sharing knowledge and best practices with the team and cross-functional stakeholders.
  
  

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, English, Journalism, or another relevant field, or commensurate work experience.
• 5 years of content strategy and/or marketing campaign experience in med device, pharma, biotech, consumer healthcare, or other regulated healthcare environments.
• Similar experience in creative services, consulting, product, or strategic marketing is also acceptable.
• Experience developing content and materials from concept through production for use in multiple channels, with a focus on digital storytelling and asset creation; some copywriting experience required.
• Understanding of brand management and principles.
• Experience working with and managing agency and external vendor partners.
• Highly motivated, action-oriented with demonstrated ability to lead, collaborate, influence within a team-based environment, and partner with internal/external stakeholders.
• Strong interpersonal skills, both verbal and written, including developing relationships with internal and external partners and leadership, along with direct and indirect influencing to drive business objectives.
• Strong attention to detail, good adaptability, and ability to manage and progress projects.
• Ability to manage multiple stakeholders, programs, and adapt to changing priorities.
  
  

If this job is a match for your background, we would be honored to receive your application!

Providing consulting opportunities to TALENTed people since 1987, we offer a host of opportunities, including contract, contract to hire, and permanent placement. Let's talk!