We are seeking a Marketing Automation Specialist with experience in digital marketing! As a Marketing Automation Specialist, you will be working on the front lines with some major regional and Fortune 500 brands so attention to detail and excellent time management skills are key. We will be leveraging the latest in AI and Machine Learning technology as we grow, so continuous learning to stay current is a must!
Revenue Automation is a rapidly growing digital marketing agency and we’re looking for more ambitious, entrepreneurial, and detail-oriented employees to grow and manage all our new clients. The career growth and advancement around here has been extraordinary, so come join our team and dive into the fast-paced and exciting world of digital marketing automation.
We offer in depth training for new employees to get you up to speed on the software we use. Then, as a full member of our team, you’ll have support from everyone else in the company to help you continue to grow and succeed.
We are located in False Creek, Vancouver, but our work is global, so we offer the flexibility to work remotely (though we do have an office in False Creek for when we need it). We really value work-life balance, and we all do our best to make sure that work never stops us from getting outside and having a fun personal life.
As a Marketing Automation Specialist, you will need to gain working knowledge of HTML, Databases and Relational Tables, APIs, and be comfortable writing logic statements to control the flow and segmentation of contacts through various automated programs.
To be a successful candidate, you will need to be detail oriented, a great team player, have a desire to learn and keep up with changes in technology and advances in AI and marketing programs. As a Marketing Automation Specialist, you will be responsible for the day-to-day execution of marketing automation campaigns and will be asked to support the design and scoping of new projects.
We will give you a lot of autonomy and responsibility in your work. In return, we need team members who will take that responsibility and grow both their clients and Revenue Automation.
Key Responsibilities:
· Lead the implementation & delivery of digital marketing automation initiatives
· Ensure omnichannel campaigns are setup & delivered as scheduled, including building automations and campaigns as necessary
· Coordinate the creative and technical production teams
· Monitor & report email campaign performance metrics
· Provide input & ideas to improve email campaigns
· Perform quality assurance on data, links & email rendering across all email clients & web browsers
· Provide HTML development support
· Learn and implement marketing automation strategies & flows designed to increase lift and online conversion rates
· Proactively monitor industry best practices
· Learn and grow your skills (with our support, of course)
Desired Skills & Experience:
· 3+ years in a Digital Marketing or Communications role
· Familiarity with Acoustic Campaign (aka Silverpop), Marketo, Adobe Campaign or any other Email Service Provider is required
· Experience in email marketing campaign development and execution
· Familiarity with HTML and CSS knowledge is required
· Desire to learn & continuously improve
· Familiarity with Adobe Create Suite (Photoshop, Illustrator, etc.)
· Complete understanding of the Mac OS operating environment
· Strong knowledge of MS Office, including Word, Excel and PowerPoint is necessary
· Excellent verbal and written communication skills, fluency in English
Soft Skills:
· Solution-oriented mindset. We’re here to solve problems
· CASL and SMS knowledge
· Ability to multi-task & meet deadlines while maintaining high quality standards
· Attention to detail in project planning and coordination
· Highly organized and excellent time management
· Self-starter mentality with a passion for digital marketing
· Strong entrepreneurial spirit
If you’re ready to take on the next step in your career and have a passion for marketing, you might be the right fit to join our team as a Marketing Automation Specialist.
Please note you must be legally entitled to work in Canada.
Job Type: Full-time
Compensation: 50-60k Annual Salary (Exact salary will be dependant on the candidate's level of experience).
Please send your resume and a brief email introduction to [email protected] with the subject line “Marketing Automation Specialist.”