We are seeking a skilled Marketing Automation Expert to join our client's dynamic marketing team. This role is pivotal in developing and implementing marketing automation strategies to enhance client engagement and drive business growth.

Our client is a provider of energy market intelligence and commercial advisory services. This company specialises in delivering actionable insights to businesses, industry bodies, and investors.

Key Responsibilities:

• Manage the marketing automation platform, including workflows, segmentation, scoring, and reporting.
• Collaborate with cross-functional teams to create trigger-based client workflows aimed at reducing churn and promoting cross-sales.
• Develop content-led email nurture campaigns to effectively move prospects through the sales funnel.

Requirements:

• Proven experience in using marketing automation platforms, particularly in content-rich B2B environments.
• Proficiency in CRM systems and a strong understanding of digital marketing practices.
• Ability to analyse data from various platforms and integrate different marketing applications.

Please apply with your CV to receive more details.