The Hong Kong Inclusion Platform

Marketing Assistant

Hong Kong

$19k/month
3 months ago
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Summary

Company Profile: Our client is a leading international e-commerce platform specializing in Asian beauty and fashion products from South Korea, Japan, and China. They offer a dynamic working environment and excellent growth opportunities. Responsibilities: Paid Media Campaign Management: Manage and optimize paid search (Google Ads) and paid social (Meta Business Manager) campaigns to drive growth and achieve marketing objectives. Continuously monitor campaign progress, analyze performance data, and make strategic optimizations within the allocated budget and timelines. Data-Driven Optimization: Utilize data and analytics to drive constant improvement in campaign performance. Analyze and interpret data using spreadsheets, dashboards, and reporting tools to identify trends, understand results, and recommend data-driven optimizations. Campaign Troubleshooting and Improvement: Proactively monitor campaign delivery and performance, and implement measures to ensure consistent improvement over time. Identify and act on opportunities to launch new campaigns or expand successful ones. Localization and Coordination: Work closely with the country teams to maintain and optimize localized campaigns in different languages. Collaborate with cross-functional stakeholders to ensure seamless execution and alignment of paid media initiatives. Competitive Analysis and Recommendations: Conduct comprehensive competitive analysis to stay informed about industry trends, best practices, and competitor activities. Provide data-driven recommendations based on competitive reviews, learnings, and industry benchmarks to enhance the overall paid media strategy. Qualifications: Bachelor's degree in Marketing, Business, eCommerce, or a related discipline 0-1 year of experience in paid media or digital marketing, preferably in a startup or agency setting (or relevant internships for fresh graduates) Strong analytical skills and a numbers-driven approach Excellent attention to detail and ability to stay highly focused Proactive team player with a collaborative attitude Google Ads or Meta Blueprint certification is highly preferred Proficient in using the Microsoft Office suite, especially Excel Fluency in written and spoken English Company Benefits: 5-day work week. International and enjoyable working environment. Medical and dental insurance coverage. Staff discounts on the e-commerce platform. Annual, birthday, and exam leave with full pay for sick leave. Stock options available. Job Type: Full-time Pay: $17,000.00 - $19,000.00 per month

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