Classification Title: Marketing and Comm Spec II Classification Minimum Requirements: Bachelor's degree and four years of relevant experience; or an Associate's degree and six years of relevant experience; or an equivalent combination of education and experience Job Description: Responsible for the coordination of a comprehensive strategic marketing plan to inform, increase awareness, participation, and the utilization of the programs, services * Develop and execute strategic storytelling across channels including websites, social media and digital assets, utilizing a variety of mediums including videography, photography, print design, electronic newsletters, and other formats in support of university, the Division of Student Life, and the department; ensure all are in-line with appropriate targets, timelines, policies and techniques * Create and edit written communications, collaborating with Division of Student Life Marketing & Strategic Communications as required * Plans and creates original graphic designs: pictures, drawing, graphic materials using computer and other media for use in marketing campaigns and facility needs. * Ensure all materials, art, or work produced follow proper brand standards and brand consistency * Maintain departmental website updating content and design as needed * Coordinate efforts to support event coverage with Division of Student Life Marketing & Strategic Communications including videography, photography, social media, etc.; attending events as needed * Assist with creating communications for high level stakeholders * Interpret and ensure compliance with departmental and University policies, guidelines, and other relevant regulations * Recommend, maintain, disseminate, and enforce policies, procedures, and guidelines for areas of responsibility * Gather information, analyze data, and compile reports to maximize effectiveness, efficiencies, strategies, and inform management decisions and/or department goals; Manage and utilize online content and marketing analytics Responsible for project management and determination of workflow for completion of marketing or communication needs * Determine workflow for project requests, set appropriate timelines, ensuring communication about project progress; follow-up/follow-through on completion of projects * Confer with clients to discuss and determine layout design and goals for communication pieces; Identify and communicate on complex project issues. * Manage marketing related archive files for the department including but not limited to media clippings, image files, design files, and back-up of all digital files. * Collaborates with Division of Student Life Marketing & Strategic Communications in the implementation of policies and procedures relating to the marketing and communications processes and procedures Manage print projects and assist with communicating to external vendors * Prepare artwork files for print and meeting vendor specifications * Responsible for purchasing various marketing materials (e.g. print materials, signage, environmental design materials) with third party vendors Perform other related functions including developing reports and handling special projects * Serve on Division of Student Life or University of Florida committees as needed Expected Salary: $67,200 Annually Required Qualifications: Bachelor's degree and four years of relevant experience; or an Associate's degree and six years of relevant experience; or an equivalent combination of education and experience.