Manager of Campaign Analytics( SQL / Tableau )

Location: Sydney hybrid

Type: Permanent

About the role

Join a high-performing loyalty and customer engagement team in a strategic analytics leadership role. You’ll lead a team of analysts to drive customer growth through data-driven marketing across multiple channels.

The Manager of Campaign Analytics will work closely with cross-functional leads to provide strategic solutions to business challenges and influence product and program initiatives to drive measurable ROI. This includes assessing campaign deliverables to prioritise high-value analytics work and aligning resource allocation with campaign investment.

As part of the role, you will develop reporting frameworks and analytics methodologies to ensure campaigns maximise revenue and align with broader business objectives, contributing to significant revenue outcomes.

You will also be responsible for reviewing and optimising campaign processes, ensuring the adoption of industry best practices. Additionally, you will be accountable for the accuracy of campaign targeting and lead management, including compliance with privacy laws, anti-spam regulations, and contractual obligations. This role also leads governance practices to protect customer data and personal information.

Key Responsibilities for the Manager of Campaign Analytics( SQL / Tableau ) role includes :

• Lead and mentor a team of campaign analysts
• Collaborate with stakeholders to optimise campaign performance and ROI
• Develop reporting frameworks and ensure data accuracy and compliance
• Oversee campaign execution, targeting, and uplift evaluation
• Ensure adherence to privacy, spam, and data governance regulations

Essential skills required for the Manager, of Campaign Analytics( SQL / Tableau ) includes :

• 5–10 years in campaign management, 2+ in leadership
• Strong skills in SQL, Excel, and data storytelling
• Experience in experimental design and post-campaign analysis
• Excellent communication, stakeholder engagement, and time management skills

Keywords : SQL / Campaign Analytics Manager / Insights / Leadership Role