Job Title: Manager – Membership Renewals & Benefits
Location: Onsite- Noida
EC-Council (www.eccouncil.org) is the world’s largest cyber security technical certification body. We operate in 145 countries globally and we are the owner and developer of various world-famous cyber security programs. We are proud to have trained and certified over 380,000 information security professionals globally that have influenced the cyber security mindset of countless organizations worldwide.
About the Role:
As the Manager – Membership Renewals and Benefits, you will lead the strategy and execution of programs designed to maximize membership renewals, optimize the post-purchase lifecycle, and deliver consistent value to members. This role directly contributes to recurring revenue growth through the successful management of renewals, churn reduction, benefit engagement, and member loyalty.
You will bring a strong marketing mindset, data-driven decision-making, and a deep understanding of customer lifecycle strategies to ensure members remain engaged, satisfied, and committed throughout their entire journey with us.
Key Responsibilities:
Renewals & Retention
- Own the full membership renewal strategy with a focus on improving auto-renewal rates, reducing churn, and achieving monthly and annual renewal targets.
- Lead proactive retention initiatives that support high-value members and reduce risk of attrition.
- Report on key performance indicators, including retention rate, revenue impact, and membership lifetime value.
Post-Purchase Lifecycle Management
- Design and execute a comprehensive post-purchase member journey that increases engagement, loyalty, and overall satisfaction.
- Optimize each stage of the post-purchase lifecycle to drive continuous value recognition and ensure long-term membership success.
- Use behavioral and transactional data to deliver targeted interventions and re-engagement strategies.
Benefits Delivery & Value Communication
- Ensure members receive timely and clear communications about their benefits across all relevant touchpoints
- Collaborate with internal teams to evolve the benefit offering based on member feedback, usage data, and industry trends.
- Craft compelling messaging that reinforces the value of membership at key lifecycle moments.
Lifecycle Marketing & Campaign Execution
- Create and manage multi-channel campaigns to support onboarding, renewal, re-engagement, upsell, and win-back efforts.
- Plan and maintain the member lifecycle marketing calendar in partnership with the CRM and marketing teams.
- A/B test and optimize campaigns to improve conversions, renewals, and member activity.
Loyalty & Engagement Programs
- Support the development of loyalty initiatives and member-exclusive experiences that deepen engagement and reward long-term commitment.
- Coordinate recognition, rewards, and community-building efforts to enhance brand affinity and emotional connection.
Insights & Optimization
- Regularly analyze member behavior, campaign performance, and satisfaction feedback to inform decision-making.
- Continuously refine lifecycle touchpoints and benefits based on quantitative and qualitative insights.
Cross-Functional Collaboration
- Partner closely with Marketing & Member Service teams to deliver consistent and seamless member experiences.
- Champion member needs and lifecycle considerations in cross-functional planning discussions.
Qualifications:
- 8-10 years of experience in membership management, lifecycle marketing, customer retention, or loyalty programs.
- Strong marketing capabilities, including campaign planning, messaging, segmentation, and performance analysis.
- Proven success in managing the post-purchase customer lifecycle to drive engagement and revenue.
- Demonstrated ability to meet or exceed revenue, renewal, and retention targets.
- Excellent written and verbal communication skills with a focus on value-oriented messaging.
- Hands-on experience with CRM platforms, marketing automation tools, and lifecycle analytics.
- Strong analytical skills and data literacy, with the ability to derive actionable insights.
- Collaborative mindset with the ability to influence and align across departments.
- Passion for customer experience, loyalty, and delivering measurable value to members.
Additional Information
We are an equal opportunity workplace and an affirmative action employer. We are always committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status and we do not discriminate on the basis of such characteristics or on the basis of any other status that is protected by the laws or regulations in the locations where we
work.EC-Council is committed to working with and providing reasonable accommodation to individuals with disabilities. If you have a medical condition or disability which inhibits your ability to complete any part of the application process and need reasonable accommodation to complete the process, please contact us at [email protected] and let us know how we may assist you.
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