Position Summary...
In this role, you will craft compelling copy that resonates with our customers and inspires them across various topics, assets, and channels. You'll mentor and collaborate with copywriters, enhancing their skills and performance while managing multiple projects independently. Your deep understanding of our brand's principles, tone, and voice will guide you in creating copy that aligns with business goals. You'll also engage in critical thinking to translate marketing initiatives into captivating and confident copy solutions, ensuring all work is error-free and meets deadlines. Additionally, you'll stay updated on industry trends and contribute your knowledge to the team, maintaining a positive and adaptable attitude throughout.
What you'll do...
Want to be the voice behind the world's largest retail brand? Here's your chance to take the mic. We're on a mission to change the conversation around Walmart & make a real difference in people's everyday lives. What we say matters-big time. That's where you come in. As a Senior Copywriter at Walmart, you'll infuse our storytelling with heart & humanity to help our customers save money & live better. Finding the right words is just the icing on the cake. Here, you'll dive deep, from learning the brief like the back of your hand to working with creative partners to send something out into the world that does good in its own small way. Ready to say something? We're listening.
About Walmart Marketing
Named Ad Age's Marketer of the Year in 2022, you'll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.
Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation - all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.
We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you've been looking for.
Role is on site at one of our hubs: Bentonville, AR, Hoboken, NJ, San Bruno, CA, or Los Angeles, CA. We're in the office full time.
Details
* Compose copy that gets to the heart of who our customers are & inspire them. You'll cover a range of topics, assets, & channel types.
* Collaborate with & mentor copywriters, helping them improve skills & performance.
* Gain a deep understanding of our brand's core principles, tone & voice, plus copy & campaign style guides, applying that understanding to crafting copy that supports business goals.
* Independently manage multiple copy projects on different timelines with varying levels of ambiguity, complexity & importance to the business.
* Meet copy deadlines in coordination with project management, account management & creative team.
* Prepare well-structured drafts that are on-brief, meet the 3 C's (Conversational, Captivating & Confident) & demonstrate your knowledge of our customer & your ability to do research on a subject, product, industry, company/organization & technology.
* Independently collaborate with Design & other team members to come up with creative solutions to meet business goals.
* Use critical thinking skills to translate strategic marketing initiatives into informative, concise & compelling copy solutions.
* Make edits following feedback from partners including marketers, site managers, editors, legal & copy leadership.
* Approach copy feedback & edits from partners with a positive, collaborative attitude & willingness to learn & grow.
* Adhere & contribute to the evolution of the brand tone of voice & copy style guide.
* Attend & engage in project kick-off & follow-up meetings by asking proactive questions, seeking clarity, pushing on the brief & anticipating required information to compose effective copy. Confidently explain creative choices & work with partners to reach consensus on feedback.
* Take character limitations & design constraints into account when creating copy & partner with editors to resolve writing or grammar issues.
* Ensure copy is error-free, participate in the quality assurance (QA) phases of projects to help ensure all final copy has been correctly implemented online & conduct audits to identify & document errors.
* Stay up to date on competitors, technology developments, plus industry & media trends as it pertains to retail & marketing. Contribute your knowledge to the team through meeting presentations or other channels.
* Cover copy projects for copywriters during PTO, sick days, etc. as needed.
* Act as proxy for copy leadership in meetings & communications with partners, as needed.
* Assist copy leadership in creating & documenting processes & tools for the team.
* Maintain a positive, can-do attitude. Seek answers to ambiguous asks, be comfortable working autonomously & quickly pivot direction based on changing business needs.
Qualifications
* BA in Journalism, Creative Writing, Advertising, or related field & 5+ years copywriting experience.
* 3 years' experience copywriting for an e-commerce brand.
* Ability to work autonomously & self-manage, as well as collaborate closely.
* Excellent proofreading skills & attention to detail.
* Willingness to roll up your sleeves & do what it takes to get the job done.
* Fantastic sense of humor is a plus!
Benefits & Perks:
Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.
Equal Opportunity Employer
Walmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.
Who We Are
Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you'll quickly find we're a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you'll be empowered and equipped to do the best work of your life. careers.walmart.com
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $96,000.00-$186,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include:
* Stock
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or related field and 1 year's experience in interactive design, editorial content management, or related field OR 3 years' experience in interactive design, editorial content management, or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Content Management Systems, Managing interactive projects in an online creative or related digital field, Working for or with creative agencies, Working with Design Software (For example, Adobe Creative Suite), including proficiency in advanced functions (For example, multi-layer masking and compositing)
Primary Location...
5404 Jandy Plc, Los Angeles, CA 90066-7006, United States of America