AutoZone, Inc.

Manager, Creative Operations Systems

Memphis, TN, US

Onsite
Full-time
7 days ago
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Summary

POSITION SUMMARY The Creative Operations Systems Manager administers two systems: Aprimo DAM-digital asset management (DAM) and Adobe Workfront - workflow management. Along with owning the system administration and process management, this role is responsible for compliance and vendor management. The multimedia-savvy manager partners with Creative, Marketing Operations, IT, Production, Agencies, PR, Corporate, Product, and Legal teams in implementing digital asset management best practices for a fast-paced organization as well as the trafficking and workflow of the internal Creative Services team. The System Manager will help maintain and promote both systems and will be the day-to-day lead in areas of strategy, user experience, technical system maintenance, marketing processes and procedures, communications, metadata creation and consistency, training, and user support. System Administration for DAM system * System administrator for digital asset management system * Collaborates with the marketing technology team with user-acceptance testing, functional requirements, use cases, build tests, and troubleshooting * Work with vendor and IT to perform maintenance and enhancements and introduce new features * Manage all administrative functions and maintain Governance for the DAM system (register internal and external users, maintain accurate procedures and records for the system, manage permissions) * Ensure system is running at peak performance * Responsible for user support of the platform by answering user questions, troubleshooting, and resolving for standard user issues DAM Management *
  • Efficiently and effectively manage day-to-day problems and communicate effectively in difficult and time-sensitive situations. * Responsible for managing, reviewing, sharing, and enforcing DAM best practices within the marketing department overseeing external librarian resources * Help manage content created by both the in-house agency and external agencies including video, photography, tactics (print, social, digital, broadcast) and related documentation * Catalog content using company, industry, and department standards * Upload, organize, communicate and curate assets for various business needs throughout the company (create collections, portals, searches and other as needed) * Act as the gatekeeper for all creative assets within the digital asset management system * Act as system librarian lead and help continue building best practices for the creation and management of metadata * Define and refine current file naming system that are rigorous and scalable, allowing users to quickly search and discover marketing assets * Upload assets to the DAM system and assist users by fulfilling asset requests and guiding them through asset searches. * Provide asset download reports and metrics analysis working to build report within Aprimo * Ingestion of new assets (review usage rights, add metadata, etc.) in DAM Process Management * Lead process improvements as it relates to asset management and usability for both internal and external teams to improve quality of asset data or efficiency of work * Educate and facilitate and evangelize for proper usage and change management of DAM system across all departments * Use data analytics to track performance to goals and benchmarks and identify opportunities for development * Improve search functionality, perform scheduled audits, archive expired assets and general cleanup of system and gather metrics and user feedback to continue to improve the system, processes and training * Develop workflows for asset ingestion, categorization, permissions management, version control, delivery, and expiration to internal and external users Compliance * Understand and comply with ethical, legal and regulatory requirements applicable to our business * Responsible for providing all reporting necessary to keep AutoZone compliant regarding image rights * Assure proper translation of contractual information into rights management module in DAM to allow end users a clear understanding of available usage(s) * Manage and constantly monitor digital asset management system to review assets are correctly categorized and comply with general corporate marketing standards * Manage regularly scheduled auditing of the DAM for expired assets on printed materials * Removal of expired assets from DAM as well as work product that contain expired assets * Distribute assets to internal/external partners and maintain their compliance with our license agreements * Work closely with business partners to understand video and photography shoots as it relates to usage rights and metadata Vendor Management * Help manage third party relationships associated with the DAM * Maintain bulk updates of stock assets, maintaining updated stock inventory ingestion in DAM, distribute and update stock inventory for Online Systems Adobe Workfront System Administration * Perform daily business administration duties and technical support in Workfront including custom forms, request queues, project templates, reports, and dashboards as needed to support each functional business area * Core team member of our internal workflow management. Assisting enterprise with templates, workflows, troubleshooting, and onboarding new users * Stay current on the latest asset-management technology trends and innovations in the industry * Spearhead system cleanup efforts to improve system usability and maintain scalable structure * Collaborate with stakeholders, development teams, and end-users to prioritize features and deliver solutions that optimize productivity and efficiency * Provide training to Inteinal Creative Services team and any other functional area that interacts within our instance Qualifications and Requirements Qualifications: * Exceptional client service, interpersonal and problem-solving skills * Ability to adapt quickly to changing technology, systems and processes * Self-sufficient and works well independently to diligently ensure work is of high quality, thorough and delivered on time * Mac and PC savvy including proficiency with major applications and all current and emerging multimedia file types * Working knowledge of metadata management or database usability * Working knowledge of communications mediums including video, print, digital, social and the related production processes and workflows * Strong knowledge of DAM systems (Apimo a plus), metadata taxonomy, databases, copyright and rights management issues, strategy principles and concepts for assets and digital content * Effective decision-making, strong analytical and creative problem-solving skills * Adept at extracting meaningful insights from multiple sources of data * Demonstrated ability to work individually and collaboratively in a team environment * Excellent organizational skills, accuracy, and attention to detail * Excellent interpersonal, oral and written communication skills * Knowledge of creative file types such as Adobe InDesign, Photoshop, Illustrator * Project management skills and ability to manage multiple projects Education/Experience: * Bachelor's degree, preferred majors: Library Science, Archive Management or Information Systems, Graphic Design * 3-5 years of digital asset management, design, project management or related business experience * Rights management experience, including understanding model usage cataloguing, restrictions, timing, and distribution is a plus * Experience in Adobe Photoshop, InDesign, Illustrator, Bridge, and Lightroom, Microsoft Office Applications, and Internet Browser Applications. * Basic design/production knowledge of various file types. * Design skills within Adobe Creative Suite a plus * Experience working with privileged and confidential media * Digital Asset Management Certification is preferred but not required * Bilingual (Spanish writing/speaking) a plus but not required Benefits at AutoZone AutoZone cares about people. That's why AutoZone offers thoughtful benefits programs with one-on-one benefit guidance designed to improve AutoZoners' physical, mental and financial wellbeing. Some of these benefits include: * Competitive pay and paid time off * Unrivaled company culture * Medical, dental, vision, life, and short- and long-term disability insurance options * Health Savings and Flexible Spending Accounts with wellness rewards * Exclusive Discounts and Perks, including AutoZone In-store discount * 401(k) with Company match and Stock Purchase Plan * AutoZoners Living Well Program for mental and physical healthOpportunities for career growth and tuition reimbursement Eligibility and waiting period requirements may apply; benefits for Autozoners in Puerto Rico, Hawaii or the U.S. Virgin Islands may differ. Learn more about all that AutoZone has to offer at careers.autozone.com.
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