Manager - Brand (Social Media Marketing)
About Navi
Navi is one of the fastest-growing financial services companies in India providing Personal & Home Loans, UPI, Insurance, Mutual Funds, and Gold. Navi's mission is to deliver digital-first financial products that are simple, accessible, and affordable. Drawing on our in-house AI/ML capabilities, technology, and product expertise, Navi is dedicated to building delightful customer experiences.
Ignite the Spirit of a “Navi_ite”
Imagine being at the heart of India’s fastest-growing financial services company, where every day brings the opportunity to redefine how millions manage their money. Navi is transforming the landscape with Personal and Home Loans, UPI, Insurance, Mutual Funds, and Gold—delivering innovation that makes financial products simpler, more accessible, and truly affordable.
With our cutting-edge AI/ML technology and deep expertise, we’re not just setting new standards; we’re creating experiences that delight and inspire.
This is your chance to be part of something extraordinary. At Navi, you won’t just be advancing your career; you’ll be leading a revolution in finance. Join us and discover how it feels to be at the forefront of this.
Founders: Sachin Bansal & Ankit Agarwal
Responsibilities :
1. Scale the brand’s social media channels by crafting and ideating strategies to boost brand visibility, engagement, and reach.
2. Ideate and script engaging content that aligns with the brand’s voice and appeals to the target audience.
3. Participate in video content creation, bringing authenticity and personality to the brand's social media presence.
4. Plan and launch social media campaigns that drive marketing objectives, including product promotions and brand storytelling.
5. Analyse and track the performance of social media campaigns, using metrics to drive insights and improvements, and apply learnings to optimise future strategies.
6. Collaborate with content, design, and marketing teams to ensure a unified brand message across all channels.
7. Identify, engage, and manage relationships with influencers to amplify the brand's message and reach.
8. Work with influencer agencies to create and manage campaigns that align with brand goals and resonate with audiences.
9. Create detailed briefs for influencers, ensuring content consistency and quality.
Key Skills Required :
1. 6-7 years of relevant experience in social media management and influencer marketing.
2. Proven track record of scaling social media channels successfully in previous roles.
3. Proven ability to ideate, script, and produce engaging social media content, including video.
4. Experience in identifying, engaging, and managing relationships with influencers and influencer agencies.
5. Innovative and creative approach to content creation and campaign management.
What is awaiting you at Navi?
Are you ready to channel your relentless drive into something truly transformative? As a Navi_ite, you will embody the essence of perseverance and passion, pushing boundaries and redefining what’s possible. As a Navi_ite, you’ll be at the forefront of our mission, taking on responsibilities that challenge you and push the limits of what you thought possible.
Imagine a place where your quest for excellence knows no bounds. At Navi, we don’t just set high standards; we live them. At Navi, we believe in delivering exceptional results and creating real value. You will have the opportunity to tackle projects with precision and pride, setting standards and achieving outcomes that make a tangible difference. Your ability to manage tasks effectively and maintain high standards will be key to our shared success.
Visualize yourself thriving in an environment where change is not a barrier but a catalyst for your growth. As a Navi_ite, you’ll turn every challenge into an opportunity with your unparalleled resilience and adaptability. Your adaptability will be essential as you navigate evolving situations, contributing to both your personal development and the team’s achievements.
Joining Navi means stepping into a role where your perseverance, pursuit of excellence, and resilience are not just valued—they are celebrated. If you’re ready to leave a legacy of impact and innovation, your journey starts here. Embrace this chance to be a part of something extraordinary and let your potential shine. Your future as a Navi_ite awaits.