Job Description What would you do? - The Specifics * Drives, monitors, and achieves profit, sales and performance goals according to National Vision standards. Monitors retail operating costs, budgets, and resources. * Optimizes and oversees the eyeglass department to ensure efficiency and compliance with company's policies and operational guidelines. Identifies areas of opportunity and creates an action plan for improvement. * Conveys a commitment to providing outstanding customer service and ensures all associates do the same. * Ensures quality standards are met. * Ensures effective merchandising and execution of marketing, pricing promotions, and initiatives according to Brand and Company standards. * Supervises and motivates Opticians and CL Sales associates (in some stores the Receptionist) and ensures the timely completion of day-to-day functions. * Assists the General Manager with forecasting staffing needs, recruiting, selecting and retaining a high caliber staff. * Leads and coaches associates towards the attainment of sales and customer service goals. * Mentor potential Apprentice Opticians as permitted by law.