Lead Generation Executive

Spryb Digital is looking for a sharp, motivated, and resourceful Lead Generation Executive who can sniff out opportunities even in a haystack of LinkedIn profiles, Upwork briefs, and inboxes. If you live for the thrill of starting conversations that convert into business, we want to hear from you.

Role Overview:

The Lead Generation Executive will play a key role in building a high-quality pipeline by identifying and engaging potential clients through cold calling, email campaigns, and online platforms like Clutch, Upwork, Fiverr, and LinkedIn. This role requires a self-starter who thrives on targets and has a knack for sparking interest and initiating business conversations.

Key Responsibilities:

Generate qualified leads through:

• Cold Calling
• Email Campaigns
• LinkedIn Outreach
• Freelance platforms (Upwork, Fiverr, Clutch, etc.)

Candidate should have experience to

• Build and maintain a prospect database with accurate details and engagement tracking.
• Understand client pain points and articulate value propositions that spark curiosity.
• Set up discovery calls/meetings for the Business Development team.
• Collaborate with the marketing team on campaign targeting and follow-ups.
• Achieve monthly lead generation and conversion targets.
• Track performance metrics and report on lead quality, quantity, and conversions.
• Keep up with market trends and competitors' activities to identify new opportunities.

Skills Required:

• Excellent written and verbal communication skills.
• Strong research and online prospecting ability.
• Proficient in using tools like LinkedIn Sales Navigator, Apollo.io, Hunter, Mailchimp, etc.
• Proficient with Ms Office - PowerPoint, Word and Excel.
• Familiarity with freelance platforms (Upwork, Fiverr, Clutch, PPH).
• Email marketing know-how and cold outreach etiquette.
• Experience in handling objections and qualifying leads effectively.
• Ability to work independently, manage time efficiently, and deliver under pressure.

Qualifications:

• Bachelor's degree in Business, Marketing, or related field.
• 2+ years of experience in lead generation, preferably in IT or digital services.
• Previous experience with international markets (especially US, MENA, Singapore, or Australia) is a bonus.
• CRM experience is preferred (HubSpot, Zoho, Pipedrive, etc.).