Job Overview : We are seeking an experienced and highly analytical Lead Data Analyst with at least 4 years of experience in Power BI and data analytics. The ideal candidate will have a strong background in data visualization, SQL, Python, and ETL processes, with expertise in working within a Product based industry. This role requires a problem-solving mindset, technical proficiency, and the ability to transform complex data into actionable insights for business growth.

Location : Hyderabad

Reporting : Director DA

Work Model : On-site

Responsibilities

• Collect, clean, and analyze large datasets from multiple sources to extract valuable business insights.
• Develop, optimize, and maintain Power BI dashboards and reports to support data-driven decision-making.
• Write and optimize complex SQL queries for data extraction and reporting (preferably in MySQL or other relational databases).
• Utilize Python (pandas, NumPy) for advanced data manipulation, automation, and exploratory analysis
• Work closely with cross-functional teams to understand data requirements and ensure seamless data integration.
• Design and implement ETL pipelines to automate data extraction, transformation, and loading process.
• Collaborate with stakeholders to interpret data trends and provide actionable recommendations.
• Apply logical and analytical thinking to solve business challenges efficiently.
• Ensure data accuracy, consistency, and security across various systems.

Qualifications:

• Bachelor’s or Master’s degree in Computer Science, Data Analytics, or a related field (preferred but not mandatory).
• Atleast 3+ years of experience as a Data Analyst in a SaaS product-based industry.
• Strong expertise in Power BI (DAX, Power Query, data modeling, and report building).
• Advanced proficiency in SQL (MySQL, PostgreSQL, or any relational database
• Experience with Python, particularly in data manipulation using pandas and NumPy.
• Hands-on experience with ETL tools and data pipeline automation.
• Knowledge of cloud-based data storage solutions (AWS) is an added advantage.
• Understanding of Java is a plus but not mandatory.

About the company-

OptCulture is at the forefront of something truly special—helping brands elevate their customer relationships through cutting-edge retention strategies. We don’t just connect the dots; we create journeys that keep customers coming back for more!

Think about the brands you admire—IKEA, Marks & Spencer, GUESS, Style Union. At OptCulture, we’re the behind-the-scene marketing technology, enabling them to understand and engage with their customers in deeply meaningful ways. It’s not just about sales; it’s about fostering loyalty that lasts.

What Makes Us Unique?

OptCulture isn’t your typical tech company. We’re a bootstrapped powerhouse, driven by relentless innovation and determination. From 𝐇𝐨𝐮𝐬𝐭𝐨𝐧 𝘵𝘰 𝐃𝐮𝐛𝐚𝐢 𝘵𝘰 𝐇𝐲𝐝𝐞𝐫𝐚𝐛𝐚𝐝, our solutions are redefining customer retention on a global scale.

And here’s the kicker—𝐰𝐞’𝐫𝐞 𝐠𝐫𝐨𝐰𝐢𝐧𝐠!

OptCulture aims to hire thinkers and achievers. We believe in providing an environment to achieve fast-paced growth as an individual, team, and organization. We encourage a culture of independence, collaboration, trust, and balance.