PRINCIPAL RESPONSIBILITIES

• Manage Licensees client:
• Implement BD plan / strategy
• Develop & execute appropriate local market plans

• Develop, implement and achieve yearly revenue budget

• Ensure Licensees have full understanding on Disney’s business standards, directions and strategies. Manage the Licensees to achieve yearly targeted budget.

1. DETAILED DESCRIPTION OF ALL RESPONSIBILITIES

1. Strategic Management

• Implement DCP plan / strategy.
• Develop local market plan in line with DCP strategy & plan.
• Undertake market analysis to follow or proactive meet trends & regulations, monitor categories and retail performance, and develop Disney’s segment share.
• Determine category key drivers (franchise, products, price, and retail channel) for DCP to expand brand presence consistently with retailer needs.
• Contribute to Key Account discussion of the category on behalf of the local market.

1. Category Management

• Develop, implement and achieve yearly revenue budget
• Identify & sign contract with new licensees for the development of the category
• Identify product, franchises, and channel gaps and ensure that the plans in place to fill the gaps.
• Manage Contract Renewals based on category plan.
• Assist the establishment of efficient distribution services.
• Provide account management to top/key licensees for long term business development.
• Coordinate with DCP Compliance Group to ensure licensees comply with Disney’s labor standards.
• Ensure licensees’ thorough understanding and compliance of Disney’s contract, terms and conditions.
• Identify and develop manufacturing centers of excellence (global and regional).
• Regularly communicate with licensees and conduct performance reviews (quarterly) with Key/Top Licensees.

1. Retail Management

• Work with key retail account to manage Disney’s product range and presence at retail.
• Work with buyers/merchandisers from key retail accounts to develop business opportunities, managing or providing advices on product sourcing, mix / range, pricing and new programs specific to each retailer’s shopping profile.
• Act as communication link between Disney and licensees and retail buyers.
• Target key retail account to conduct retail account performance review and marketing update (quarterly)

2.Creative Management

• Direct product development with DCP Product Developer consistently with category plan and ongoing product quality improvement program.
• Administer and coordinate licensee’s product approvals with DCP Product Developer.
• Work with Creative team to support licensee signage and merchandising needs.

3.Finance Management

• Responsible for Key Account budget & bottom line responsibility.
• Provide Key Account forecast on regular/quarterly basis (revenue grading).
• Responsible for collection past due accounts receivable.

4.Marketing Management

• Coordinate with DCP Retail, Sales & Marketing team to support sales promotion, events and advertising in the local market.
• Work with DCP Retail, Sales & Marketing Team to ensure better understanding of consumer profiles and market needs.
• Work with Studio Team to support Key Account movie promotion
• Work with Franchise Marketing to support Key Account franchise promotion
• Ensure licensees to implement the Disney visual merchandising programs.

5.Information Systems

• Maintain competency in DCP business systems
• Insight (Contract Administration & Royalty Reports)
• Invision (Forecasting/Budgeting)
• Selectica (Contract Approval)
• SAP (Travel expenses & Purchase Orders)

c) ACCOUNTABILITY

(In $, human resource and other terms)

• Timely implement global, regional and local market Category strategy / plan.

• Achieve or exceed Key Account revenue as per budget.

E) REQUISITE QUALIFICATIONS AND EXPERIENCE

1. Education

- University graduate, preferably Marketing or Business Commerce.

1. Minimum of 8 years working experience in related industry at merchandising, marketing or sales related undertakings.

3. Personal Attributes

• Intelligent, self-directed, self-starter, good ability to work within a team.
• Good analytical skill and understanding of business and financial concepts.
• Strong interpersonal and communication skills
• Strong negotiation and presentation skills.
• Committed to excellence.
• Toy product knowledge is advantageous.

4. Other requisites, languages

• Fluent English and Mandarin.
• Hands on experience on PC software applications (e.g. Word, Excel & PowerPoint)