GamingLab is looking for a Junior CRM Manager to join our team and contribute to the development and success of our new casino brand. As a Junior CRM Manager, you will be responsible for driving customer loyalty programs, boosting player retention, and ensuring an exceptional experience for our players.

Your main tasks will involve creating and executing effective CRM strategies, managing communication channels with players, analyzing customer data, and identifying opportunities to increase player engagement.

• Customer Relationship Management: Develop, implement, and monitor CRM campaigns to increase customer retention and engagement.
• Player Retention Programs: Design and execute strategies to retain existing players, using personalized communication and loyalty programs.
• Campaign Management: Plan and execute targeted email, SMS, and push notification campaigns to engage players and promote new features, offers, or updates.
• Data Analysis: Monitor player activity and analyze data to identify trends, player preferences, and opportunities for improvement.
• Collaboration: Work closely with the marketing, customer support, and product teams to create and deliver campaigns that drive player engagement and satisfaction.
• Performance Tracking: Measure the effectiveness of CRM campaigns and report on key performance metrics (KPIs) to improve future initiatives.

• Experience in the Gambling Industry: Previous experience in the gambling or iGaming industry is essential, with a good understanding of player behavior, retention strategies, and promotions.
• CRM or Customer Service Background: A background in customer service, marketing, or CRM management is ideal.
• Communication Skills: Excellent written and verbal communication skills, with a talent for crafting engaging and persuasive messages.
• Analytical Mindset: Ability to work with data, track campaign performance, and derive actionable insights.
• Attention to Detail: Strong attention to detail in campaign execution and customer interactions.
• Team Player: Comfortable working in a collaborative environment and interacting with different teams.
• Proactive and Results-Driven: Ability to take initiative, solve problems, and consistently strive for performance improvement.