Job Title: Integrated Digital Strategy Coordinator

Department: Digital

Overview:

Citizen isn't just another agency; we're architects of what's next in marketing. We're seeking a fiercely curious and ambitious Integrated Digital Coordinator to join our team. Candidates should be curious about digitally enabled modern marketing that extends beyond your typical digital channels like social, web, or email. This crew is heavily focused on ushering in a new era of marketing strategy, with AI infused workflows. Our team challenges the silos and channel-specific thinking that have dominated marketing for the last decade to instead work above the fray where we blend sharp business acumen with a deep, integrated understanding of the entire marketing ecosystem. This role is perfect for a driven individual ready to dive headfirst into uncharted territory, support groundbreaking initiatives, and help us redefine what's possible for our clients. If you're eager to learn, challenge the status quo, and play a pivotal role in building something truly exceptional, this is your launchpad.

Responsibilities:

• Collaborate with senior integrated strategists to architect multi-discipline marketing programs across paid, earned, and owned channels.
• Partner with additional marketing discipline leads across social media, CRM, paid media, loyalty, web, insights & intelligence, analytics, PR and beyond, ensuring our groundbreaking strategies translate into game-changing campaigns.
• Immerse yourself in the data landscape, uncovering hidden gems and transforming raw information into actionable strategic fuel.
• Craft compelling narratives supported by intelligence and data, contributing to client presentations and reports that inspire action and deliver tangible results.
• Be a champion of innovation, actively exploring and implementing solutions and AI-enabled tools to supercharge our efficiency and unlock unprecedented analytical power.
• Own the details – meticulously documenting project blueprints, timelines, and deliverables to ensure seamless execution of our ambitious visions.
• Contribute to showcasing our successes through compelling case studies and award submissions that highlight Citizen's strategic prowess.
• Embrace the challenge of continuous learning, rapidly expanding your generalist marketing toolkit with a focus on both strategic business thinking and imaginative problem-solving.
• Be an integral voice in team brainstorms, pushing the boundaries of what's possible and contributing to a culture of relentless innovation.
  
  

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Economics, Sociology, or a related field – your intellectual horsepower matters.
• 0-2 years of experience in a marketing, research, or analytical capacity (show us your potential through internships and standout academic projects).
• An insatiable curiosity about the ever-evolving digital landscape and the power of integrated strategies.
• A proven knack for dissecting data, identifying key insights, and articulating their strategic implications.
• Exceptional organizational superpowers and an unwavering commitment to Quality.
• Polished written and verbal communication skills – your ability to articulate ideas is crucial.
• Digital savvy across myriad tools and platforms (Google Business Suite & Gemini a plus)
• A proactive, self-starter mentality with an unyielding drive to contribute and make a real impact at Citizen.
• A burning desire to understand the "why" behind consumer behavior and market forces.
• Excitement about the potential of artificial intelligence and a willingness to be at the forefront of its application in marketing.
• Familiarity with marketing analytics platforms – show us you speak the language of data.
• Exposure to the dynamics of project management – understanding how to bring visions to life.
• A foundational grasp of the intricacies of various marketing channels – you're eager to connect the dots.
• Possesses an entrepreneurial spirit with an ability to identify opportunities for growth, self-directed learning and continuous skill development within the marketing landscape.
  
  

What’s in it for you:

We Value The ‘whole You’

• An innovative and entrepreneurial work environment that promotes ingenuity and individuality - with the best of colleagues, and the best of clients
• Hybrid work models and flexible hours, plus a work from anywhere policy for short-term stays in other regions
• Generous Vacation starting at 3 weeks + 1 extra week over the holidays
• Agency summer days (exact policy differs per campus and agency)
• Modern, open co-working spaces with coffee & snack bars, located in great city neighborhoods, close to shops and restaurants and easy access to public transport
• Dogs allowed, dedicated Play Room to support families and Private wellness room (in select offices)
• Team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more!
  
  

We are obsessed with learning and being better humans

• In-house learning & development sessions and annual career and growth conversations’
• Access to internal network of opportunities across all agencies
• Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s)
  
  

Check out our EDI report here to learn more about our work and commitment towards equity.

We invest in your health and wellness:

• Flexible benefits to support your individual lifestyle and life stage – with access to a personal wellness spending account you can use for a wide range of wellness expenses, including gym membership fees, pet care, education expenses, and much more!
• Comprehensive mental health support including access to a virtual mental health therapy clinic providing you with personalized therapist guided iCBT programs and live therapy, access to health clinicians 24/7, and a holistic array of other health and wellness resources to support you and your family.
• Dedicated play rooms for days you need to bring the kids and health and wellness rooms when you need a place to get grounded.
• A responsible sick & personal absence days policy designed so you don't have to worry the moment a personal obligation or emergency arises.
• Maternity leave top up program.
  
  

Expiry Date Notice: This job description expires on June 13th 2025

We’re humbled by the number of talented people who apply to work with us every day. And, we thank each and every one of you. Truly. We’ll reach out directly to those we’d like to meet for an interview.

Creating meaningful work means embracing different perspectives. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes Citizen what it is—and we wouldn’t have it any other way. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.

By joining Citizen, you become part of Plus Company, a unique partnership of forward-thinking creative agencies. As a network, we unabashedly believe anything is possible. Why? Because possibility is what powers the big dreams and limitless drive of an entrepreneur. And entrepreneurial agencies are what we’re made of. A whole network of them.

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