Insides Sales Assistant

Are you passionate about audio-visual equipment, production tools, and the latest AV technology? If you were part of your high school or college theatre department, have an Audio or Communications degree, and/or enjoyed working with lighting, audio, production systems and/or have hands on experience, this position may be for you.  If helping people find the right microphone, speaker, camcorder, or projector, and quoting them on that equipment sounds like something you want to do, or whether you're fascinated by sound systems, enjoy filming, or love helping people discover the right equipment—this role could be for you.

VMI, Inc. is a VAR (Value Added Reseller) providing Audio-Visual and Broadcast Solutions on the West Coast. We're looking for an entry to junior level Inside Sales Assistant to join our Sales Team. This is a great opportunity for someone early in their career who is eager to learn, energetic, positive, and results oriented.

Job description

• Assist the outside sales team by researching pricing, contacting manufacturers for availability, and serving as a secondary point of contact for clients.
• Answer incoming phone calls and make outbound calls to customers, sales staff, and manufacturers.
• Create and enter quotes, convert quotes to orders, place purchase orders, and provide updates throughout the order lifecycle.
• Understand product availability and set appropriate delivery expectations with customers.
• Actively pursue new sales opportunities and contribute to account development.
• Maintain a schedule of appointments and prospecting calls.
• Prospect and cold call businesses daily to generate leads.
• Monitor bid sites and prepare competitive quotes for audio-visual, presentation, display, and production products.
• Build relationships with existing customers and identify growth opportunities, including rental and repair services.
• Consistently meet and exceed monthly sales targets.
• Develop and maintain strong relationships with audio-visual and broadcast manufacturers.
• Coordinate equipment demonstrations for audio-visual and video solutions as needed.
• Support the annual tradeshow by inviting manufacturers to exhibit, customers to attend, and prospective clients to engage.
• Receive products, assist with staging for customer orders or installation projects, and handle shipping as needed.

Qualifications for Success:

• A reliable, self-starter who is organised, excels at time management, and can effectively problem-solve and multitask.
• Competitive and driven, with a strong work ethic and the ability to work independently or as part of a team.
• Passionate and enthusiastic about sales, with the motivation to close new business.
• Excellent verbal and written communication skills.
• Committed to delivering exceptional customer service.
• Tech-savvy, with familiarity in audio-visual and/or production technologies; knowledge of networking products is a plus.
• Familiarity with leading AV/production brands such as AMX, Crestron, Extron, NEC, Panasonic, Sony, JVC, etc. is a plus.
• Proficient in Microsoft Outlook, Word, and Excel.

Education/Experience

• Minimum of one year of sales/customer service experience, or retail experience in a related industry supporting audio/video/visual technology, (e.g., Best Buy).
• High school diploma or 3 years’ related experience and/or training, or equivalent combination of education and experience in audio-visual, video and/or production preferred.
• Bachelor’s Degree (B.A.) from a four-year college or university in audio/production/video engineering strongly encouraged to apply.

This is a full-time, in-office role based in the Bay Area. Please note that remote work or relocation assistance is not offered.

How to apply:

Please send us your resume along with a short cover letter sharing what excites you most about the audio-visual and/or production industry. We’re looking for candidates who are genuinely passionate and eager to grow in this field.

👉 Don’t forget to follow us on LinkedIn to stay up to date on company news, projects, and future opportunities!

We look forward to hearing from you!

We proudly offer:

Medical, Dental, Life Insurance, Vision Plan, 401-K, FSA or HSA, Sick & Vacation Time, and holidays for full-time employees.