What You'll Do:

• Define & Drive Product Vision: Develop, articulate, and champion a compelling, forward-thinking product vision and strategy across Xponential's OneSiam SuperApp Platform and across Siam Piwat's destinations, such as IconSiam and Siam Paragon.
• Partner with diverse set of business stakeholders from Customer Department, Event Teams, Mall Teams, and Partner.s
• Lead & Inspire: Build, mentor, and lead a high-performing team of product managers, fostering a culture of innovation, collaboration, and data-driven decision-making.
• Strategic Roadmapping: Own the end-to-end product roadmap, prioritizing initiatives based on customer needs, serving all the visitors of our malls, loyalty platform members, and all our business partners.
• Flawless Execution: Oversee the entire product development lifecycle from ideation and research through design, development, launch, and iteration, ensuring timely delivery of high-quality digital products.
• Customer Obsession: Develop a deep understanding of our target audience (luxury consumers, high-end shoppers, tourists, retail partners, brands) through research, data analysis, and direct interaction within the Thai and international context.
• Data-Driven Insights: Utilize analytics, A/B testing, and market intelligence to measure product performance, identify opportunities, and drive continuous improvement within the Siam Piwat ecosystem.
• Performance Measurement: Define, track, and report on key product metrics (KPIs/OKRs) to monitor success and guide future strategy.

Qualifications:

• Education: Bachelor’s degree is required.
• Experience: Minimum 7 years in digital product development/marketing, including team management and leadership experience.
• Core Product Skills: Deep understanding of the full product lifecycle (ideation to release), defining scope, roadmaps, and KPIs.
• Platform Expertise: Proven experience with digital products, particularly application platforms or complex digital ecosystems.
• Leadership & Influence: Ability to lead cross-functional teams, prioritize work, inspire improvement, manage stakeholders, and influence decision-makers.
• Data & Research: Hands-on experience with user research, usability testing, A/B testing, rapid prototyping, and analytics.
• Communication & Requirements: Ability to own and articulate end-to-end product requirements; very good English skills.