Job Title: Head of Key Account Management – E-Commerce

About ParagonCorp Malaysia

ParagonCorp is a well-established and rapidly expanding consumer goods leader with over 35 years of experience across Southeast Asia. With a strong portfolio of iconic beauty and personal care brands, including Wardah, Kahf, Emina, MakeOver, and more, we are growing fast in Malaysia and continue to drive innovation and excellence in the FMCG sector. We are proud to have a talented and diverse team of over 14,000 employees globally, working across various markets to bring high-quality, impactful products to consumers. Join us at ParagonCorp Malaysia as we continue to grow and make an impact in the FMCG industry.

Role Overview

As the Head of Key Account Management – E-Commerce, you will spearhead ParagonCorp’s digital retail growth by leading partnerships with top e-commerce platforms and online marketplaces. You will be responsible for developing digital commercial strategies, accelerating channel performance, and driving cross-functional alignment to maximize brand presence and profitability across online channels.

Key Responsibilities

1. Strategic Channel & Commercial Planning

• Lead the development and execution of the overall e-commerce sales and channel strategy.
• Build strong partnerships with key e-commerce players (e.g., Shopee, Lazada, TikTok Shop) to unlock growth opportunities.
• Negotiate and manage trade terms, visibility packages, and joint business plans.

2. Sales Performance & Target Achievement

• Own e-commerce P&L and ensure revenue, profitability, and market share targets are met.
• Oversee assortment planning, pricing strategy, promotions, and campaign effectiveness.
• Monitor and respond to digital channel performance, implementing data-driven optimizations.

3. Team Leadership & Cross-Functional Collaboration

• Lead, mentor, and grow a high-performing key account and digital commerce team.
• Work closely with Digital Marketing, Supply Chain, Finance, and Category teams to drive execution excellence.

4. Customer Experience & Digital Shelf Excellence

• Ensure best-in-class customer journey across platforms—product content, ratings/reviews, discoverability, and delivery performance.
• Champion digital merchandising, personalization, and conversion-focused improvements.

5. Innovation & Market Intelligence

• Keep up with e-commerce trends, competitor activity, and platform innovations to ensure agile and future-forward strategies.
• Share insights and strategic recommendations with leadership to fuel data-backed decisions.

Qualifications & Requirements

• Bachelor’s or Master’s degree in Business, Marketing, E-Commerce, or related fields.
• 8–12 years of experience in e-commerce or digital key account management, preferably within FMCG or consumer brands.
• Proven leadership experience in managing high-stakes relationships with top e-commerce platforms.
• Strong commercial acumen, data analysis capabilities, and business negotiation skills.
• Deep understanding of e-commerce platform mechanics, digital shelf execution, and consumer online behavior.
• Exceptional cross-functional leadership and communication abilities.
• Entrepreneurial mindset with a passion for growth, innovation, and excellence.