Develop and execute long-term strategic plans to drive growth, elevate user experience, and position the app as a leading digital platform in the market.
Collaborate with senior leadership to ensure operational strategies align with overarching business goals.
Lead initiatives aimed at increasing user engagement, satisfaction, and retention through innovative enhancements to the app experience.
Conduct in-depth market and competitor analysis to identify emerging trends, risks, and new opportunities for growth.
Oversee daily operations of the digital app, ensuring seamless functionality, high performance, and a superior user experience.
Manage cross-functional teams including product operations, campaign planning, customer support, and admin functions to ensure operational excellence.
Establish and continuously improve systems and workflows to ensure scalability, efficiency, and responsiveness to user demands.
Drive user acquisition and retention strategies by leveraging ecosystem partnerships and data-driven marketing approaches.
Utilize centralized data platforms to implement precision targeting and deliver personalized experiences to users.
Monitor key performance indicators (KPIs), interpret insights, and make strategic decisions to optimize app performance.
Contribute to the budgeting process by providing data-backed recommendations and aligning financial planning with operational goals.
Work closely with finance to implement effective controls and reporting systems to ensure fiscal responsibility and support profitability.
Oversee the planning and rollout of new features and mini-apps to ensure continuous innovation and relevance in the market.
Stay updated with the latest industry trends, technologies, and best practices to ensure the app remains a front-runner in digital innovation.
Cultivate a high-performance culture focused on collaboration, creativity, and continuous improvement.
Mentor and develop team members to build a strong talent pipeline and ensure the sustainability of future growth.
Expected Profile
Bachelor's degree in Business Administration, Operations Management, Technology Management, or a related field; an MBA is an added advantage.
Minimum of 6 years of progressive experience in operations or Digital Product Management, with at least 3 years in a leadership role.
Demonstrated success in managing teams and delivering impactful business outcomes.
Strong analytical mindset with a proven ability to make data-informed decisions.
Deep understanding of digital platforms, with hands-on experience in product lifecycle management and user-centric design thinking.
Excellent leadership, communication, and stakeholder management skills.