Location: Malta (Hybrid)

Language: Dutch & English

Focus: Retention & VIP

Reports to: Chief Marketing Officer (CMO)

Our client, a leading operator in the Dutch iGaming market, is looking for a Dutch-speaking Head of CRM to take ownership of their retention and VIP strategy. This is a unique opportunity to shape customer journeys in a regulated environment where responsible engagement is key.

Based in Malta, with flexible hybrid work options, you’ll report directly to the CMO and work closely with cross-functional teams across Marketing, Product, and Compliance. The ideal candidate combines commercial CRM leadership with a deep understanding of Dutch player behavior and regulatory sensitivity.

Key Responsibilities

• Lead the CRM, Retention, and VIP strategy for the Dutch market
• Manage and mentor a high-performing CRM team, ensuring clear KPIs and strong execution
• Own the full customer lifecycle across all CRM channels (email, SMS, push, in-app, on-site)
• Drive segmentation, targeting, and personalization strategies that deliver performance while upholding responsible gaming principles
• Partner with VIP managers to enhance high-value player engagement and long-term loyalty
• Work with Compliance and Responsible Gaming teams to ensure all communications meet regulatory requirements
• Use data and analytics to constantly test, optimize, and improve campaign performance
• Provide regular reporting and insights to the CMO and leadership team

Requirements

• 4+ years of CRM experience in the iGaming sector, including at least 2 years in a leadership role
• Fluency in Dutch and English (written and spoken)
• Strong understanding of the Dutch iGaming market, including player behavior and regulatory context
• Proven track record in retention, lifecycle marketing, and VIP strategy
• Experience managing teams and cross-functional collaboration
• Data-driven mindset with hands-on experience in CRM and ESP tools
• Comfortable working in a fast-paced, high-compliance environment
• Based in Malta or willing to relocate