- Responsible for P&L

- Own and execute the growth and revenue strategy for industrial products across India.

- Lead both direct sales and channel-led GTM models.

- Engage with CXOs and senior decision-makers in strategic accounts.

- Lead pricing, commercial strategy, proposal design, and large deal negotiations.

- Collaborate with product, R&D, and inside sales, and digital marketing to ensure aligned execution.

- Support the rollout and scaling of emerging products and delivery models such as cloud-first or hybrid

deployments.

- Build roadmap-aligned business models: hardware-only, cloud-subscription, or end-to-end solutions.

- Drive growth in new verticals and export markets, including industrial digitization, retrofits, and smart O&M.

- Represent SANDS in industry forums, customer events, and trade exhibitions.

- Lead and mentor the full industrial sales team, including BD Managers, Channel Partner Managers, and technical

sales engineers.

- Ensure funnel hygiene, CRM discipline, and data-backed performance reviews.

- Identify and build partnerships with complementary companies.

- Drive solution integration and contract execution with partners.

- Build and influence a network of external consultants to drive sales and industry engagement.

- 10+ years in B2B industrial sales, business development, or GTM strategy.

- Experience with hardware-software-cloud offerings, preferably in IIoT, CBM, or energy solutions for industrial

customers.

- Proven ability to lead commercial negotiations and manage strategic accounts.

- Experience building channel networks and managing mixed GTM structures.

- Prior leadership of teams (10+ preferred); ability to scale high-performance BD teams.

- Exposure to international/export market development is preferred.

- Strong command of CRM systems, pipeline tracking, and structured reviews.

- Engineering background required (B.E. / B.Tech); MBA preferred.

SANDS is a leader in energy and asset monitoring solutions, trusted by utilities and industries across India for over 25 years. We are now building on this foundation to expand into Industrial IoT, predictive maintenance, and digital operations. With in-house expertise in hardware, embedded systems, cloud software, and analytics, we deliver full-stack solutions that help our customers modernize and digitize their industrial assets.

Interested candidates can forward your updated CV to [email protected]