Tips: Oversaw the end-to-end digital marketing and e-commerce strategy for the client, driving online sales growth, enhancing customer experience, and increasing store footfall through targeted digital campaigns. Led a cross-functional team across digital marketing, merchandising, product management, and analytics while managing key platforms like Amazon and Flipkart through strategic partnerships. Focused on performance marketing, compliance, influencer strategy, and content quality, using data-driven insights to optimize campaigns and achieve business objectives.

Responsibilities

1. Lead the digital marketing efforts and drive growth across the online channels.
2. Create and implement a robust digital marketing strategy that aligns with the company’s overall business goals.
3. Engage in continuous market research to uncover emerging trends and consumer insights that will guide our strategic initiatives.
4. Cultivate a high-performing digital marketing team, fostering a culture that prioritizes creativity and accountability.
5. Campaign Management- planning, execution, and optimization of integrated digital marketing campaigns across multiple channels, such as SEO, SEM, social media, and email.
6. Establish effective tracking and analytics systems to evaluate campaign performance and return on investment (ROI).
7. Track and analyse performance metrics to gauge the effectiveness of digital marketing efforts. Leverage advanced analytics tools to produce detailed reports that offer actionable insights for future marketing campaigns.

Qualifications

1. MBA,12 years of experience in digital marketing, with a minimum of 3 years in a leadership role with a retail brand.
2. Proven track record of successfully managing large-scale digital marketing campaigns.
3. Strong understanding of SEO, SEM, PPC, social media, email marketing, and content marketing.
4. Excellent analytical skills and experience with data-driven decision-making