Growth Product Manager

About us

Time is our most valuable resource—so why waste it on administrative tasks? At Shiftbase, we believe businesses should focus on what truly matters, not unnecessary paperwork. That’s why we’ve created a scalable workforce management platform that helps businesses with shift workers streamline scheduling, time tracking, and leave management.

Our success is measured by the time we save for our customers—allowing them to focus on growth, delivering exceptional experiences, and fostering happy and engaged teams.

We are more than just a SaaS company—Shiftbase is one of Europe’s fastest-growing B2B platform providers with an ambitious vision. By 2035, we aim to be Europe’s workforce assistant, helping 250,000 companies eliminate administrative burdens. With over 8,500 paying customers in the Netherlands, Germany, and beyond, we are growing quickly and have a clear roadmap for further European expansion.

Why work at Shiftbase?

Working at Shiftbase means becoming part of a fast-growing, impactful team where innovation, ownership, and collaboration are at the core. Our 75+ talented team members work in close-knit, cross-functional teams from our inspiring headquarters in Zoetermeer.

What makes Shiftbase an inspiring workplace?

• A culture of speed and ownership – We go all in, make quick decisions, and take responsibility for our results.
• Smart and ambitious colleagues – You’ll work alongside top talent, challenge ideas, and grow every day.
• International expansion – We are rapidly expanding across Europe, and you’ll be part of this exciting journey.
• Innovation-driven mindset – Our cutting-edge product is evolving into an intelligent assistant, with strategic insights, automation, and AI-driven decision-making.
• Significant impact – Your work will directly improve operations for thousands of businesses, making their customers happier and their employees more efficient. Even better—you can see the impact of your work up close. Just step into one of the many Shiftbase-powered businesses near you and witness the difference (and the smiles) you’re helping create.

At Shiftbase, we don’t just build software—we’re changing the future of workforce management. Are you looking for a place where your ideas matter, where you can grow quickly, and where you collaborate with a team that’s moving at full speed? Then we want to meet you!

About the role

As Growth Product Manager at Shiftbase, you will be key to our rapid growth and scalability. You will ensure that our platform provides undeniable value for every user, from their first interaction to the ultimate “aha” moment, and every action they need to take on a daily basis. You will create a seamless and personalized user experience that not only increases engagement but also reduces churn and turns users into ambassadors.

You will focus on fully optimizing the user journey, from initial onboarding, during their daily usage, to reactivating inactive users. Through smart automation and intuitive segmentation, you will ensure every interaction is relevant and continually helps the user progress. You will transform Shiftbase into a platform that not only streamlines the user’s workflow but becomes a proactive assistant that aids decision-making, saves time, and improves performance.

Key responsibilities:

• Aha-moment orchestrator: Guide every user effortlessly and quickly to their first valuable experience with Shiftbase, the moment our platform makes a difference in their work processes. By creating these early successes, you’ll build long-term engagement and increase customer satisfaction.
• Top-notch customer journeys: In collaboration with your activation team, you will develop a seamless, integrated customer journey both within and outside the platform. Every interaction should feel logical and always move the user forward.
• Becoming the go-to assistant: You're not just focused on initial onboarding and time-to-value - you'll transform Shiftbase into a proactive assistant that streamlines daily work by delivering smart, timely actionable insights to drive user success.
• Product strategy and execution: Develop a robust product vision and strategy, translating this into concrete, measurable deliverables. You’ll take full ownership of the roadmap and process, from discovery to go-live, including technical alignment with engineering, positioning with product marketing, and success measurement with data teams.
• Data and customer insights: Combine in-depth customer insights with hard data (such as activation rates, funnel metrics, churn predictors, etc.) to continuously improve the user experience. Using A/B testing and cohort analysis, you’ll run evidence-based experiments that drive sustainable impact.

As a Growth Product Manager, you’ll seamlessly navigate between strategic and operational tasks. You will not only develop the Growth product vision and strategy but actively contribute to the execution of experiments and predictable delivery of valuable Growth features. You will lay the foundation for, and work closely with all disciplines within Shiftbase, to gradually transform the platform into the proactive SaaS workforce assistant for every client—now and in the future.

Who you are

• Curious & data-driven: You make decisions based on insights, not assumptions. You combine customer interviews with deep analytics (activation rates, funnel metrics, churn signals) and set up evidence-based experiments.
• Commercially-minded: You see Growth & Lifecycle management as a growth engine, not just a tool for user engagement.
• Proactive & hands-on: You take initiative, act swiftly, and get things done.
• Excellent communicator: You craft compelling product UX flows and therefore you work effectively with diverse teams and disciplines to develop in-platform experiences that support lifecycle marketing efforts.
• Tech-savvy: You are comfortable with automation tools and building scalable systems. You’re interested in applying AI at the product level.
• Customer-focused: You understand how to tailor engagement strategies to different user segments. You recognize that each user has a unique journey and know how to optimize it effectively.

Required skills & experience:

Required skills:

• 5+ years of relevant experience in digital product management within a subscription-based SaaS environment, ideally in companies combining Product-Led Growth (PLG) and Sales-Led strategies.
• Experience delivering outstanding user experiences for new features and upgrading existing product experiences to improve usability, engagement, adoption, and customer success.
• Proven successes in growth, (re)activation, retention, and related topics.
• Data-driven decision-maker- ability to analyze, experiment, and optimize based on evidence.
• Strategic & practical balance- able to design high-level strategies and execute them hands-on.
• Cross-functional collaboration experience - working closely with product design, engineering, product- and lifecycle marketing, sales, and customer success teams to improve both in-app and external customer experiences.

Preferred skills:

• Knowledge of growth loops, onboarding strategies, and segmentation frameworks.
• Experience with automation and analytics tools (e.g., Customer.io, Amplitude, Mixpanel).
• Strong affinity for AI applications and proactive in-platform user assistance.
• Experience aligning marketing initiatives with pricing and packaging strategies.

What we offer

Salary & Benefits:

• Mid-level: €4,500 - €6,000 per month (excluding 8% vacation pay).
• Senior-level: €6,000 - €7,500 per month (excluding 8% vacation pay).
• 25 vacation days per year (for a 40-hour workweek).
• Excellent pension plan to secure your future.
• Travel compensation for a smooth commute.
• NS Business Card for easy travel (if applicable).

Work-life Balance & Flexibility:

• Hybrid work environment—work from home while enjoying meaningful office collaboration in Zoetermeer.
• Flexible hours—standard 40-hour workweek, with the option for 32 hours if desired.

Work Provisions & Extras:

• High-quality laptop of your choice (Mac, Windows, or Linux for technical roles).
• Daily free team lunch and fresh fruit to keep you energized.
• Friday afternoon drinks to relax and catch up with colleagues.
• Legendary BBQs and team outings—from epic parties to team-building activities.

Is this your dream job?

This role IS for you if:

• You thrive in a fast-changing SaaS environment with high responsibility.
• You love working with data, automation, and customer engagement.
• You’re excited about working at the intersection of digital product management and growth & lifecycle marketing.
• You want to make a real impact at a rapidly growing SaaS company.

This role is NOT for you if:

• You don’t have proven experience with Growth and/or Lifecycle topics within a fast-growing SaaS company.
• You’re not comfortable with cross-functional collaboration with Product, Engineering, Marketing, Data, Sales, and Customer Success teams.
• You’re not comfortable iterating quickly and collaborating cross-functionally.

Apply now!

Send an email with your motivation and CV to Kevin Ouwerkerk (Interim Recruitment Lead) at [email protected]. We look forward to hearing from you!