Growth Marketing Manager paying up to $100K for a growing national corporation in the Addison area. The Growth Marketing Manager will have experience in demand generation/growth marketing tactics who can drive impactful marketing initiatives and increase awareness and sales. The ideal candidate will be tasked with spearheading impactful marketing campaigns and will be instrumental in driving heightened visibility and engagement for the Company’s brand.

This is a DIRECT HIRE and HYBRID position (3 days in the office).

RESPONSIBILITIES:

• Analyze market trends and customer behaviors
• Create innovative and strategically aligned with overarching business objectives
• Develop and execute marketing lead generation programs to drive qualified leads, including inbound and outbound strategies, content marketing and digital advertising
• Manage email, newsletter and communication operations to drive engagement and lead generation, including campaign setup, segmentation and performance analysis
• Utilize analytics for reporting and dashboard creation, providing actionable insights to optimize marketing performance
• Develop effective strategies, including lead scoring, nurturing and qualification processes
• Analyze content performance and data to drive campaign optimization and strategy
• Build and maintain databases and lists for targeted campaigns, ensuring data accuracy
• Create, analyze and optimize ads to maximize ROI and reach target audiences effectively, including campaign setup, targeting and performance tracking
• Provide recommendations and input on goals, objectives, strategy and B2B marketing best practices, prioritizing initiatives based on the highest potential impact
• Manage marketing projects in coordination with other teams/departments
• Collaborate with the sales department to develop strategies aimed at increasing closing rates and optimizing the sales funnel process

QUALIFICATIONS:

• Bachelors degree in Marketing, Business or related field
• Proven track record of developing and executing successful go-to-market strategies in a B2B environment
• Experience in creating compelling marketing content across various formats
• Deep understanding of all aspects of B2B marketing including business strategy, creative development, creation of buyer journeys, database segmentation, data analytics and more
• Proficiency in utilizing marketing analytics tools to track and measure performance
• Outstanding communication and interpersonal skills, with the ability to collaborate effectively across departments
• A results-oriented mindset and a focus on driving impact
• Self-motivated, proactive mindset and the ability to thrive in a fast-paced environment