Are you ready to join Connecticut Innovation’s vibrant community of innovators? Connecticut Innovations (“CI”) is Connecticut’s strategic venture capital arm, and we are passionate about serving our portfolio of 220+ companies across various industries, with strengths in life sciences, technology, and climate tech.

Come join Cambium - Home as VP of Revenue!!

About Cambium

Cambium uses technology to make it easy to access material we normally waste. We work across the lumber supply chain to turn salvaged material into Carbon Smart Wood™. From arborists, sawmills, and cities to manufacturers and wood products companies, Cambium connects this material to the market while providing transparent chain of custody reporting and impact metrics.

What You’ll Do

As Cambium’s Growth Marketer, you will be responsible for driving lead generation and customer acquisition for Carbon Smart Wood™ and Mill Market. This role involves designing and executing data-driven campaigns to attract and nurture leads, optimize customer journeys, and align marketing strategies with Cambium’s sustainability mission. You’ll collaborate closely with the sales and product teams to ensure measurable results and seamless user experiences.

Lead Generation Campaigns (40%)

• Design and execute multi-channel campaigns (digital ads, email, social media) to generate high-quality leads.
• Work closely with the VP of Marketing to allocate budget and manage ongoing optimization.
• Optimize campaigns based on performance metrics to maximize ROI.
• Support Mill Market regional expansion efforts through localized ad targeting.
• Leverage traditional advertising strategies, such as out-of-home (OOH) or print, as part of integrated lead-generation efforts when appropriate.

CRM Management and Automation (30%)

• Streamline and manage marketing automation tools and build lead-nurturing workflows.
• Use our CRM (HubSpot) to track and analyze lead progression and sales conversion rates alongside the sales team.
• Align marketing and sales processes to ensure seamless follow-ups and lead handoffs.

Performance Analysis and Reporting (20%)

• Monitor campaign performance metrics (CPL, conversion rates) and provide actionable insights.
• Set up a campaign reporting dashboard based on real-time data.
• Prepare regular reports to communicate progress and areas of opportunity.

Content Collaboration (10%)

• Work with the content and design teams to develop landing pages, email copy, and digital ads.
• Test and refine creative assets to drive better performance.

About You: Required

• 3-5 years of experience in growth marketing, digital marketing, or lead generation.
• Proficiency in marketing automation and CRM platforms (e.g., HubSpot, Klaviyo).
• Hands-on experience with Google Ads, LinkedIn Ads, and social media platforms for paid campaigns.
• Strong analytical skills, with a proven ability to analyze data and optimize campaigns.
• Excellent collaboration skills and the ability to work cross-functionally with marketing and sales teams.
• Knowledge or interest in sustainability, building materials, or the circular economy is a plus.

Preferred Qualifications

• Experience creating and managing lead-nurturing workflows in a CRM.
• Familiarity with AI-driven marketing tools or analytics platforms.
• Strong written and verbal communication skills, with experience in developing customer-facing content.

The Details

• This role will report to: Tace Loeb, VP of Brand and Marketing.
• When: We’re looking to fill this role immediately.
• Where: San Francisco, CA

Perks & Benefits

• Competitive Equity options package
• Flexible schedule
• Unlimited PTO
• Retirement plan and 401k matching
• Comprehensive medical, dental & vision insurance
• Regular team events
• Work with an incredibly smart, diverse, climate mission-driven team
• An opportunity to play a core role in defining our fast-growing company

Inclusiveness

Cambium is committed to building an inclusive organization that reflects the diverse communities we serve. We believe that diversity in all its forms (gender, race, ethnicity, age, sexual orientation, religion, veteran's status, disability and more) is essential to imagining and actively building a more just and sustainable future for all. We also actively promote diversity outside our organization, through the partnerships we enter into and the business decisions we make. Learn more about our culture and values here.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.