Drive revenue and expand user base through various digital initiatives, which involves Digital branding, user acquisition, monetization and analysis to fuel sustainable business growth
Roles & Responsibilities
Develop and implement comprehensive brand marketing strategies aligned with company objectives and target audience needs.
Oversee the development of Digital Marketing Brand Campaigns.
Manage the digital acquisition branding budget, including forecasting, allocation, and tracking of expenditures.
Analyse market trends, consumer behavior, and competitive landscape to inform brand strategy and positioning.
Coordinate with external agencies and vendors for creative production and campaign execution.
Maintain and update brand assets library.
Contribute to content strategy and oversee content creation for various platforms.
Establish clear team objectives and key performance indicators (KPIs).
Build and maintain relationships with key stakeholders across the organization.
Brand awareness and recognition metrics (brand recall, brand consideration).