Shuru App is a news sharing platform that empowers real people to post and read local news from their cities. We're on a mission to grow fast and rank high on the Play Store!

Shuru App is one of India’s fastest-growing news platforms with 14 million+ installs. We let real people share and read local news from their cities. We’ve already ranked on most core keywords. Now we’re looking for someone to help us rank for high-volume keywords we’ve missed, and reduce CPI on paid ads.

Now, we’re looking for an ASO Growth Hacker who can crack the Play Store ranking, boost organic downloads, and bring real users through smart hacks and experiments.

• Identify high-volume keywords we’re not ranking for and rank us there
• Improve and maintain ranking for existing keywords
• Test and optimize icons, screenshots, title, short and long description
• Use ASO tools like AppTweak / SensorTower / Data.ai
• Research competitors and track keyword gaps
• Monitor app performance and optimize conversion rates
• Run A/B experiments to boost organic installs
• Help reduce CPI (Cost Per Install) by improving ad creatives & user targeting
• Share strategies to attract quality users at a lower cost (Google/Facebook)

• 1–3 years of experience in ASO and growth hacking
• Past success in ranking apps for competitive keywords
• Strong understanding of keyword strategy, metadata writing, and store trends
• Bonus if you’ve worked on reducing ad costs and optimizing campaign performance
• Data-driven mindset and ready to experiment fast and learn faster
• A mindset for growth, hacking, and experimentation

• VC-funded, with strong backing
• Founders with 100M+ app growth experience
• Already 14M+ installs and growing fast
• Freedom to test, build, and execute your growth ideas
• Direct impact on real users across India
• Work with a passionate and supportive team

To Apply:

Send your resume and links to apps you've worked on (if any). Tell us how you’ve helped them grow and a short note on how you'd help us rank for untapped keywords and reduce CPI.