Please find below the Job description:

• Develop and refine the planning approach and benchmarks for campaigns across TV, Print, and Radio.
• Build and present media plans with a clear narrative and strategic rationale, ensuring stakeholders understand the "why" behind every recommendation.
• Ensure data-driven and insight-led planning by leveraging tools like YUMI, MAP, IRS, TGI, and GWI.
• Stay updated with the latest media trends, innovations, audience insights, and competitive activity.
• Driving media plan discussions and campaign reviews with client
• Guide the team on prioritization and task allocation based on project timelines and client needs.
• Review and quality-check plans and outputs before client delivery.
• Mentor junior team members and drive professional development.
• Coordinate effectively with vendors, publishers, and media partners to execute campaigns.
• Tools Expertise:
• Mandatory: YUMI, MAP, IRS, TGI
• Preferred: GWI (Good to know)
• Skill Set:
• Strong command over media planning and measurement for traditional media.
• Experience of Client facing and managing team of 2-3 members
• Lead and manage a team under tight deadlines and the ability to multitask