Job Purpose:

The Product & Marketing Manager is responsible for driving product strategy, market positioning, and marketing execution across the dealership network. This role bridges the gap between OEM product direction and local dealership execution by overseeing the launch, promotion, and lifecycle management of vehicle models. The manager ensures alignment between sales targets, customer needs, and marketing initiatives to maximize brand presence and business performance.

Key Responsibilities:

Product Management

• Act as the dealership’s main point of contact for product-related updates and strategy from the OEM.
• Analyze market trends, customer preferences, and competitor offerings to recommend product mix and inventory levels.
• Coordinate with sales teams to ensure correct product positioning, pricing strategy, and lifecycle planning.
• Lead new product launches at the dealership level in coordination with OEM guidelines.
• Provide training and support to sales staff on product features and competitive advantages.

Marketing Strategy & Execution

• Develop and implement integrated marketing plans (online and offline) to promote vehicles, services, and seasonal campaigns.
• Manage local marketing budgets, media planning, and advertising partnerships.
• Collaborate with digital marketing teams to optimize website content, SEO/SEM, and social media engagement.
• Track and analyze campaign effectiveness using KPIs and customer engagement metrics.
• Plan and manage dealership events, test-drive campaigns, and showroom activations.

Customer Experience & Insights

• Oversee CRM usage and customer retention programs.
• Collect customer feedback and market intelligence to refine marketing and product strategies.
• Support loyalty initiatives and aftersales marketing programs.

Required Qualifications:

• Bachelor's degree in Marketing, Business Administration, or Automotive Management (MBA is a plus).
• 10+ years of experience in automotive product, brand, or marketing roles (preferably within dealerships or OEMs).
• Strong knowledge of vehicle lineups, market positioning, and automotive retail trends.
• Experience in digital marketing platforms, CRM tools, and campaign analytics.