As the Global Performance Marketing Analyst in our BEDI (Brand Engagement and Digital Innovation) team, you will play a key part in elevating the performance of paid media across regions, shaping ad strategy, optimizing audience segmentation, championing measurement and delivering actionable insights that support brand preference, campaign effectiveness and OneASICS member growth. You will join a global team committed to advancing digital marketing best practices.

How you will help us:

Reporting to our Global Marketing Manager, as part of the role you will:

• Support Global Paid Media Success. You will advance global paid media strategy and drive global paid activation with brand lift studies in partnership with regional and category marketing teams.
• Enhance Organic Content Visibility. You will drive always-on boosting strategy for organic social content (Instagram & TikTok), leveraging data-driven insights to optimize video engagement and overall content performance.
• Maximize Advertising Impact. You will implement A/B testing and creative performance insights for paid advertising to drive ongoing media optimization.
• Forge Strategic Media Partnerships. Partnering with media vendors and platform representatives (Meta, TikTok, Google), you will pilot new ad formats, stay ahead of platform changes, and integrate best practices.
• Elevate Measurement Standards. You will coordinate global ad measurement tools and vendor governance including IAS, Liveramp, and Pathmatics, ensuring consistent tracking of fraud prevention, viewability, and brand safety.
• Refine Audience Targeting Strategies. Using customer data insights, you will evolve audience strategy for paid campaigns by funnel stage, product category, and member engagement level.

You could be the right person for this role regardless of your age, nationality, religious beliefs or gender identification. ASICS welcomes diversity in our people, their backgrounds and life experiences.

Does this sound like you?

• You’re analytical. Your strong analytical skills enable you to assess paid advertising KPIs, conduct comprehensive analysis, and generate insightful reporting for campaign performance.
• You’re detail-oriented. Your meticulous attention to detail ensures accurate budget tracking and effective campaign setup, minimizing errors in execution.
• You’re an effective communicator. You excel in verbal and written communication, enabling you to present complex data and insights clearly to stakeholders across various levels.
• You’re a collaborative team player. Your experience working cross-functionally with stakeholders from diverse marketing backgrounds allows you to foster strong working relationships and drive shared objectives.
• You’re innovative and adaptable. You stay ahead of the curve with industry trends, utilizing your knowledge of paid advertising landscapes to inspire creative solutions and adjustments in strategy.

Your benefits

Grow with us! Next to a salary that matches your experience and knowledge, we offer the opportunity to continuously develop yourself within a highly dynamic and multicultural team.

We live by our mantra (sound mind sound body), and to support you reach your potential we offer:

• 60% off sports membership. We’ll reimburse you for keeping a sound mind and body.
• Product discounts. Get ASICS or Onitsuka gear with a 50% discount.
• Runkeeper Go™ app. Free premium subscription to our running app.
• The possibility to work up to 5 weeks abroad each year.
• Employee wellness programme. Free mindfulness sessions, online yoga, bootcamp classes, and Lunch & Learn sessions.
• OpenUp Access. A platform that offers professional psychological assistance and meditation classes.
• Free running club. Join our beginners or intermediate groups for a weekly running session.
• Summer Fridays. Between July and September, start the weekend early at 13:00 on Fridays.
• Calm app. Unlimited access to help develop your mental fitness through sleep, mindfulness, and meditation.

We are ASICS. And our five letters have meaning. ‘Anima Sana in Corpore Sano’ or a Sound Mind in a Sound Body. We’re committed to supporting more people to experience the transformative power of movement.

This is your chance to join a truly purpose-driven brand. You will join a company focused on creating an inclusive environment that fosters diversity and individualism, healthy bodies, and healthy minds.