About the Role:

We’re looking for a multi-skilled digital marketing expert to take complete ownership of our brand’s digital presence. If you live and breathe Instagram, love writing compelling content, and can run Meta/Google ads like a pro — we’d love to meet you!

This is a freelance role with long-term potential for the right candidate who can handle everything from content to conversations across Instagram, Facebook, WhatsApp, and paid media.

Responsibilities:

Social Media & Content:

• Manage Instagram and Facebook (feed, reels, stories, DMs)
• Plan and execute a weekly content calendar
• Write captions, product descriptions, ad copy
• Design creatives using Canva or similar tools
• Identify and reach out to relevant influencers for collaborations, manage follow-ups, and help us build meaningful partnerships that align with our brand aesthetics and audience.

WhatsApp Marketing:

• Manage daily customer queries via WhatsApp Business
• Send updates, broadcast campaigns, and order follow-ups
• Set up and improve basic automations

Performance Marketing:

• Plan, launch, and optimize Meta (FB + IG) ads
• Run Google Search/Shopping ads as needed
• Track analytics and report on performance monthly

Brand Tone & Visual Aesthetic:

• Maintain a luxurious and elegant tone of voice
• Ensure consistency across platforms
• Suggest content ideas aligned with brand goals (sales + awareness)

Ideal Candidate:

• 2+ years experience in digital marketing/social media
• Has worked with fashion, lifestyle, or women-centric brands
• Strong communication skills (English + Hindi)
• Knows Canva, Meta Ads Manager, Google Ads, Excel/Sheets
• Bonus: basic video editing skills, influencer coordination experience

You’ll Thrive in This Role If:

• You’re self-driven and can manage multiple tasks independently
• You love making content, writing copy, and testing creative ads
• You’re passionate about helping a homegrown luxury brand grow online

Budget:

• Monthly retainer: ₹15,000 – ₹25,000 (depending on experience & hours)
• Open to performance bonuses based on sales growth

To Apply:

Email your portfolio and resume to [email protected]

OR DM us on Instagram @essencebymonika

Include:

• Links to brands you’ve managed
• Any reels/posts/designs you’ve created
• Meta/Google ad examples or screenshots